Trained industrial designer with a great passion for materials, Efrat is the founder of materialscout, a Munich-based consultancy that helps marketleading companies generate value through creative, competitive and sustainable implementation of materials and technologies. Focusing on sustainable implementation of materials and technologies. Focusing on consumer tendencies, materials sourcing, processing, implementation, emotional attachment and end usage with a circular approach, materialscout connects the materials industry with the creative industry. Efrat is also the co-founder of Positive Plastics, a toolbox and platform for designers and engineers, introducing them to commercially available polymers with a lower environmental impact.