A busy hall at the trade fair center

Retail Strategies

  • Sunday, February 03, 2019
    15:00 - 15:25
    Add to Calendar 2019-02-03 15:00:00 2019-02-03 15:25:00 Data Beat Instinkt! Wie man exzellente Marken- und Einkaufserlebnisse durch datengesteuerte User Experience Analysen schafft. ISPO Academy Stage Ispo.com Europe/Berlin public
  • Event location
    Munich Trade Fair Center, Hall C6, ISPO Academy Stage
  • Event
  • Lecture
    English
  • Topic
  • Track / Segment

Nobody knows exactly the customer’s needs and what he expects tomorrow. But you can measure it! Data-driven user experience design is based on facts and no view into the glass ball. Tim Böker will use best practices to show how surprising the customer's wishes can be and how important data analysis findings are for an individual KPI-based user approach. With the "Try-Learn Fast-Build Bigger" principle he will show how to become better and more customer-centered step by step.

  • Tim Böker
    Tim Böker
    co-Founder & CEO KOMMERZ GmbH