ISPO BrandNew is the dedicated innovation village at ISPO 2026, the world’s largest sports, outdoor and winter sports trade show.

Created specifically for ambitious start-ups and scale-ups, BrandNew gives emerging brands an affordable, high-impact platform to present their latest products directly to the people who matter most - retail buyers, distributors, major brands and investors.

Located in its own focused hall, with the Retailer Lounge positioned alongside, BrandNew ensures qualified, high-value traffic and genuine commercial conversations.

If you’re ready to grow, this is where you get seen.

 

Download the BrandNew Showcase PDF

 

Apply here

*Qualifying criteria applies

 

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