The power duo of the future: sport and health. The boundaries between them are becoming increasingly blurred - and this is changing everything: consumption, the workplace, prevention and shopping behavior. And it offers opportunities, including for traditional sports retailers.
What does this mean for you and your business? What trends do you need to have on your radar now? In our 9 mindshifts, we provide you with the insights you need to stay ahead of the game.
The only study of its kind
"Future of Sport, Health & Retail" is the only study of its kind in Europe, based on a survey of 1,816 participants from eleven countries. It offers exclusive insights into how the fusion of sport and health is reshaping consumer expectations, retail strategies and the wider industry environment. An essential go-to guide for sports and health decision makers looking to capitalize on early emerging trends.
DOWNLOAD: Get the complete "The Future of Sport, Health & Retail" guide here!
Download now the "The Future of Sport, Health & Retail" guide for €0 to get the full insights and infographics and prepare for the future.
#1 Health Needs Sport and Sport Needs Health
With the increasing focus on holistic wellbeing, both mental and physical health are driving consumer choices. Fitness brands have already recognized this trend, according to the study, but there is still untapped potential for sports brands to take the mental health aspect more into account. Brands that creatively address these needs are likely to see significant opportunities.
You can find the detailed analysis including infographics and learnings in the 19-page PDF after downloading.
#2 Be a Multitool in the Toolbox of Health.
Health management is not just about exercise - it's also about building the bridge from physical health to mental health. Key areas are sleep, stress management and nutrition. Consumers are looking for solutions that fit seamlessly into their daily lives. Brands that offer comprehensive health solutions that address both physical and mental aspects will win consumers over.
You can find the detailed analysis including infographics and learnings after downloading the 19-page PDF.
And you can find these other mindshifts in "The Future of Sport, Health & Retail." discover:
#3 Nobody Likes to Walk Alone. Let's Jump In Then.
#4 Eat. Sleep. Work. Repeat.
#5 Fight for Talents? Win with Health!
#6 The Dead Live Longer.
#7 If Health Is Also Sport, Then What Is a Sports Retailer?
#8 You Ask Health. We Answer Advice.
#9 Love. Every. Contact.
DOWNLOAD: Get the complete "The Future of Sport, Health & Retail" guide here!
Want to know what the 9 mindshifts are all about in detail? Then download "The Future of Sport, Health & Retail" guide now for €0!