From January 10-12, 2025, ISPO Beijing 2025 shook up the industry at the China National Convention Center in Beijing. With almost 500 brands, over 300 exhibitors and around 30,000 visitors, the trade show once again proved why it is the most important meeting place for the sports and outdoor world in the Asia-Pacific region. For three days, everything revolved around trends, innovations and new opportunities.
All insights at a glance:
- 9 themed areas full of highlights
- Cross-sectoral integration: sport meets everything
- Sustainability: not a trend, but a standard
- Community and pure action!
- The bottom line: strong year, strong future
9 themed areas full of highlights
From mountaineering and hiking to snow sports and urban sports - there were exhibitions, discussions and interactive experiences in nine large themed areas (mountaineering and hiking, camping lifestyle, snow sports, sports training and running, textiles and technology, car travel, urban sports, cycling and climbing). In other words, everything that makes the sports & outdoor heart beat faster.
The focus: trends and challenges from every corner of the industry. Exciting forums such as the Commerce, Culture, Tourism, and Sports - Integrated Development Forum dealt with topics such as fashion trends, outdoor marketing, camp development and the smart integration of commerce, culture, sports and tourism. The event was the hotspot for everything that's hot right now - from fresh brand ideas and cool innovations to the latest tech updates along the supply chain. A platform that brings industry players together and offers plenty of space for networking and business boosts.
"This year's ISPO BEIJING was an enriching experience. Brands presented new products and trends that provided valuable insights for the industry. Camel is looking forward to participating in more events of this kind. We hope to continue to contribute to the development of the outdoor sector in China." Chenglong Le, Project Director, Guangdong Camel Clothing Co., Ltd.
"ISPO BEIJING offers us a great platform to get in touch with new target groups. It not only helps us to strengthen existing customer relationships, but also to establish new ones. At the same time, it shows the importance of sustainability and innovation, which we want to continue to drive forward." Iris Wu, Founder, A Sustainable Xiamen
Cross-sectoral integration: sport meets everything
The national fitness movement is booming, and ISPO has recognized this. Together with the Leisure Sports Administration and the Health-Related Connection Sports & Culture Group, the China Fashion Sports Season IP was presented - an innovative concept that combines urban sports events and interactive experiences.
There was no shortage of sporting highlights either: the Winter Training Challenge and the Indoor Cycling Route Challenge seamlessly linked event and real sports worlds and offered new opportunities for exchange between enthusiasts, clubs and brands.
Sport, Health & Retail: 9 game-changing mindshifts
"The combination of sustainability and fashion is becoming more and more self-evident. ISPO Beijing has proven that these two aspects belong together and can steer our industry in the right direction. Visitors were very interested in new ways to bring sustainability into the outdoor industry." Xiao Wu, founder of Novaloop
Sustainability: not a trend, but a standard
ISPO is driving sustainability at all levels. Together with partners such as the Asian Color Council and the China Fashion & Color Association, standards were developed for the entire sports and outdoor industry - from raw material sourcing to recycling. The ECO-NOVA Awards showed how sustainability and style harmonize perfectly and honored groundbreaking innovations.
The State of Fashion 2025
"This year, several of our Panda products have won the ECO-NOVA Award. This reflects ISPO's strong focus on sustainability and encourages brands like ours to promote environmentally friendly practices. We look forward to using this recognition as a driver to continue developing innovative and sustainable solutions." Shuli Deng, Brand Manager of Panda, Guangdong Camel Clothing Co, Ltd.
"Our new running shoes made from recycled PET material are a big step towards sustainability. ISPO offers us the ideal platform to present such innovations and receive feedback from experts and consumers. The interest shown by visitors has shown us that we are on the right track." Xiaojun Yu, General Manager of Guangzhou Hotpotato Outdoor Goods Co., Ltd.
Community and pure action!
Under the slogan "LOVE EVERY CONTACT", ISPO Beijing created an even stronger sense of community. Exciting activities attracted participants from all over the world. Supported by organizations such as the Beijing Extreme Sports Association, Will Go Club, Houmi Culture and many more, there were a variety of competitions and hands-on activities.
Highlights included the 4v4 Frisbee tournament, skateboarding demos and archery tag matches, which delighted both sports professionals and recreational enthusiasts. Another highlight was the MiLP Pickleball League - ISPO Special Edition, which attracted many fans.
A cycling simulator challenge was held in collaboration with the Beijing Snail Cycling Team, and a spectacular skiing and cycling exhibition was organized together with Jiku Sports and AxFine Extreme Sports. In addition, 34 sports communities strengthened the spirit of the event with their group visits. Overall, the trade show reached millions of potential sports consumers and inspired them to try new outdoor activities.
"ISPO Beijing has designed many interactive activities that enabled everyone - even non-experts - to enjoy outdoor sports and actively participate. The presentation of environmentally friendly products and concepts, such as bamboo bicycles, was particularly impressive. We also discovered many high-quality Chinese brands that reflect the growth of "Made in China". In the future, we plan to cooperate with ISPO and other outdoor brands and clubs. Together we want to promote a new outdoor lifestyle." Peng Zhang, Head of Outdoor Activities, Changping Cultural Tourism Group
The bottom line: strong year, strong future
ISPO Beijing 2025 has shown how diverse and dynamic the sports and outdoor world is. As a platform for innovation, sustainability and global networking, it has set new standards. With a mix of impressive exhibitions, exciting forums and interactive experiences, the bar for the industry has been raised considerably. And it continues: In July 2025, the scene will meet at ISPO Shanghai. 2026 already promises to be a highlight when ISPO Beijing returns to China's capital. Be there - and actively shape the future of sport!