We're delighted to announce that Sweaty Betty will be exhibiting at ISPO 2026, bringing its activewear and collections to Amsterdam in November.
In 1998, the original women’s fitness brand, Sweaty Betty, was born. At a time when women-first activewear was an afterthought, the brand had one mission: to redefine fitness for women. From its first shop in Notting Hill to pioneering leggings and activewear as everyday wear, Sweaty Betty has led the charge, proving that performance and femininity can powerfully coexist.
Founded in the UK, Sweaty Betty has built a loyal following by designing performance-led clothing for women who are active in every sense. Its presence at ISPO reflects the growing demand for high-performance women's sportswear across the industry.
What to expect from Sweaty Betty at ISPO
- Stand location: Hall 1, 1F10
Plan your visit
Register now. For more information about ISPO, visit ISPO.com