ISPO is entering a new chapter. The world's leading trade fair for sporting goods, outdoor and winter sports moves to RAI Amsterdam on the 4-5 November 2026, bringing more than 25,000 professionals from across the global sports industry together under one roof. Alongside a refreshed layout and a packed content programme, the 2026 edition promises new interactive formats on the show floor. Few will be as hands-on as the skills.lab Cube GO.
Football, up close and personal
The skills.lab Cube GO is a compact, fully automated football activation that turns any event space into an immersive 360° football experience. Built on a 4 x 4 m footprint, it lets visitors step inside, take on real football challenges and get instant visual feedback on how they performed.
There is no long briefing and no queue of instructions. You step in, the ball comes to you, and the Cube does the rest. It is quick to pick up, tough to master and genuinely fun to watch from the outside too.
Why it belongs at ISPO
ISPO is where the sports industry comes to see what is next, and increasingly that means experiences, not just products on a stand. The Cube GO was designed with exactly this kind of setting in mind: trade fairs, events, fan zones and brand activations.
For brands, retailers, clubs and event organisers walking the halls, it is a live example of what a high-engagement activation can look like.
And for everyone else, it is a welcome chance to swap the meeting table for a few minutes of real football between appointments.
Watch. Play. Compete.
Whether you are a seasoned player or have not touched a ball in years, the challenge is the same: step in, give it your best and see how you measure up against colleagues, competitors and new contacts. Expect friendly rivalry, a few bragging rights and plenty of conversations sparked along the way.
Plan your visit
- Where: RAI Amsterdam, Hall 1
- When: The ISPO exhibition runs 4-5 November 2026
- Tickets: Available via the ISPO box office at ispo.com