Sports Business/06/07/2018

WM 2018: These football shoes are worn by the German national team

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With these shoes, Germany's stars wanted to crown themselves champion again at the World Cup in Russia. The duel between Nike and Adidas ended 11:11, with another shoe brand appearing and the majority wearing sockshoes. All models of our national players at a glance.

Sami Khedira travels to Russia with his Nike Magista Obra II.

11:11 ended the duel of Nike against Adidas in the fight for the feet of the German football stars. After the 2006 World Cup, German national team players were forced to choose their shoes freely even though Adidas has had an exclusive equipment contract with the DFB for decades. Some even warned against boycotting if their desire for free choice of shoes was not met.

Nike vs. DFB supplier Adidas

In the meantime Nike has caught up with arch-rival Adidas - who supplies the German national team with the World Cup jerseys, trousers, socks and the World Cup ball (all shoes in a table at the end of the text). The strategy was first of all to engage the younger star kickers. Joshua Kimmich and Leon Goretzka, for example, were wearing Nike shoes until the elimination in the group stage at the World Cup in Russia.

However, experienced players such as Jerome Boateng, Sami Khedira or Mario Gomez. Everything has become mixed up in the meantime: Adidas, of course, has long recognized how important the DFB stars are for the younger generation, especially when it comes to brand building. That's why, in addition to seasoned players such as Manuel Neuer, Mats Hummels, Thomas Müller, Mesut Özil and Toni Kroos, young stars such as Julian Draxler and Timo Werner also appear in the brand with the three stripes.

Reus in Puma, Kroos relies on tradition

There is also an outsider in the German World Championship team who does not come from the world of Adidas or Nike. Marco Reus promotes Puma - with the Future 18.1 Netfit model, which costs 300 euros. Toni Kroos shoes, on the other hand, only cost slightly more than half. Real Madrid's midfield strategist relies on the Adidas 11pro. The model with which he already became world champion in Brazil. Otherwise the motto is: Ever faster model changes, ever crazier colours. The Nemeziz 18.1 by Werner and Messi, for example, is to appear in orange-red.

Mats Hummels ties his Adidas Predator 18.1.
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Of course, all German stars have enough time to adapt to the latest models. "All Adidas contract players received their shoes at the beginning of the World Cup training camps and thus had enough time to settle in," says Adidas press spokesman Oliver Brüggen in an interview with Depending on the shape of the foot and personal preferences, the new shoes are of course also tailor-made. In principle, however, every fan can buy the same shoe models as those of Thomas Müller and Co, explains Brüggen: "Consumers can not only purchase these series models, but also different, cheaper versions.

New shoes for the World Cup in Russia

The latest shoe models from the major brands will be launched on time during the Champions League Final and the Football World Cup in order to attract as much attention as possible. Just like the sale of jerseys, the sale of shoes is a million-dollar business. After all, the shoes make a decisive contribution to who becomes champion. Brüggen reveals the innovations on the Adidas shoes that will help Germany defend their title: "The silhouette of the X-Silos has been redesigned, and the shoe has a new cleat configuration and an adapted heel cap".

No matter if Nike or Adidas - "sock shoe" has prevailed

Another trend can be seen when looking at the choice of shoes by German national players: The sock shoe has prevailed with most players. In 2014, Nike launched the "Magista Obra", a sensational product innovation. The sock shoe is designed to stabilize the upper ankle joint and, thanks to the smooth transition from the foot to the lower leg, provides a better ball feeling. Since Mario Götze's winning goal at the World Cup in Brazil at the latest, Nike's "Magista Obra" football shoe has become world-famous.

World Cup shoe by Mario Götze brought two million euros

World Cup shoe by Mario Götze brought two million euros "The left shoe", with which the world champion scored 1-0 for the German national team against Argentina, was auctioned by an anonymous bidder for two million euros and is now a gem of the German Football Museum in Dortmund.

Overview of football shoes: all national players, all shoes, all prices

Manuel NeuerAdidasPredator 18.1219.95 Euro
Marc-Andre ter StegenAdidasPredator 18.1219.95 Euro
Kevin TrappAdidasX Euro
Jerome BoatengNikeTiempo Legend VII220.00 Euro
Antonio RüdigerNikeTiempo Legend VII220.00 Euro
Mats HummelsAdidasPredator 18.1219.95 Euro
Niklas SüleNikeTiempo Legend VII220.00 Euro
Matthias GinterNikeTiempo Legend VII220.00 Euro
Jonas HectorAdidasPredator 18.1219.95 Euro
Marvin PlattenhardtNikeMercurial Vapor XII Elite240.00 Euro
Joshua KimmichNikeMagista Obra II 270.00 Euro
Sebastian RudyNikeTiempo Legend VII220.00 Euro
Toni KroosAdidas11pro169.95 Euro
Ilkay GündoğanAdidasPredator 18.1219.95 Euro
Julian BrandtNikeMercurial Vapor XII Elite240.00 Euro
Sami KhediraNikeMagista Obra II270.00 Euro
Mesut ÖzilAdidasPredator 18+299.95 Euro
Julian DraxlerAdidasNemeziz 18.1299.95 Euro
Leon GoretzkaNikeMercurial Superfly VI270.00 Euro
Marco ReusPumaFuture 18.1. Netfit300.00 Euro
Thomas MüllerAdidasX 18.1219.95 Euro
Mario GomezNikeHypervenom Phantom III240.00 Euro
Timo WernerAdidasNemeziz 18.1299.95 Euro

(shoe brand information from fuß, prices partly taken over from the predecessor model)