11:11 ends the duel of Nike against Adidas in the fight for the feet of the German football stars. After the 2006 World Cup, German national team players were forced to choose their shoes freely even though Adidas has had an exclusive equipment contract with the DFB for decades. Some even warned against boycotting if their desire for free choice of shoes was not met.
In the meantime Nike has caught up with arch-rival Adidas - who supplies the German national team with the World Cup jerseys, trousers, socks and the World Cup ball (all shoes in a table at the end of the text). The strategy was first of all to engage the younger star kickers. Joshua Kimmich and Leon Goretzka, for example, will be wearing Nike shoes at this World Cup in Russia.
However, experienced players such as Jerome Boateng, Sami Khedira or Mario Gomez. Everything has become mixed up in the meantime: Adidas, of course, has long recognized how important the DFB stars are for the younger generation, especially when it comes to brand building. That's why, in addition to seasoned players such as Manuel Neuer, Mats Hummels, Thomas Müller, Mesut Özil and Toni Kroos, young stars such as Julian Draxler and Timo Werner also appear in the brand with the three stripes.
There is also an outsider in the German World Championship team who does not come from the world of Adidas or Nike. Marco Reus promotes Puma - with the Future 18.1 Netfit model, which costs 300 euros. Toni Kroos shoes, on the other hand, only cost slightly more than half. Real Madrid's midfield strategist relies on the Adidas 11pro. The model with which he already became world champion in Brazil. Otherwise the motto is: Ever faster model changes, ever crazier colours. The Nemeziz 18.1 by Werner and Messi, for example, is to appear in orange-red.
Natürlich haben alle deutschen Stars genug Zeit, sich auf die neuesten Modelle einzustellen. „Alle Vertragsspieler von Adidas haben ihre Schuhe zu Beginn der WM-Trainingslager bekommen und hatten somit ausreichend Zeit für die Eingewöhnung“, sagt Adidas-Pressesprecher Oliver Brüggen im Interview mit ISPO.com. Je nach Fußform und persönlichen Vorlieben kommen die neuen Schuhe natürlich auch maßgeschneidert. Prinzipiell kann aber jeder Fan die gleichen Schuhmodelle wie die von Thomas Müller und Co kaufen, erklärt Brüggen: „Konsumenten können nicht nur diese Serienmodelle erwerben, sondern auch unterschiedliche, günstigere Versionen.“
The latest shoe models from the major brands will be launched on time during the Champions League Final and the Football World Cup in order to attract as much attention as possible. Just like the sale of jerseys, the sale of shoes is a million-dollar business. After all, the shoes make a decisive contribution to who becomes champion. Brüggen reveals the innovations on the Adidas shoes that will help Germany defend their title: "The silhouette of the X-Silos has been redesigned, and the shoe has a new cleat configuration and an adapted heel cap".
Another trend can be seen when looking at the choice of shoes by German national players: The sock shoe has prevailed with most players. In 2014, Nike launched the "Magista Obra", a sensational product innovation. The sock shoe is designed to stabilize the upper ankle joint and, thanks to the smooth transition from the foot to the lower leg, provides a better ball feeling. Since Mario Götze's winning goal at the World Cup in Brazil at the latest, Nike's "Magista Obra" football shoe has become world-famous.
World Cup shoe by Mario Götze brought two million euros "The left shoe", with which the world champion scored 1-0 for the German national team against Argentina, was auctioned by an anonymous bidder for two million euros and is now a gem of the German Football Museum in Dortmund.
|Manuel Neuer||Adidas||Predator 18.1||219.95 Euro|
|Marc-Andre ter Stegen||Adidas||Predator 18.1||219.95 Euro|
|Kevin Trapp||Adidas||X 18.1.||219.95 Euro|
|Jerome Boateng||Nike||Tiempo Legend VII||220.00 Euro|
|Antonio Rüdiger||Nike||Tiempo Legend VII||220.00 Euro|
|Mats Hummels||Adidas||Predator 18.1||219.95 Euro|
|Niklas Süle||Nike||Tiempo Legend VII||220.00 Euro|
|Matthias Ginter||Nike||Tiempo Legend VII||220.00 Euro|
|Jonas Hector||Adidas||Predator 18.1||219.95 Euro|
|Marvin Plattenhardt||Nike||Mercurial Vapor XII Elite||240.00 Euro|
|Joshua Kimmich||Nike||Magista Obra II||270.00 Euro|
|Sebastian Rudy||Nike||Tiempo Legend VII||220.00 Euro|
|Toni Kroos||Adidas||11pro||169.95 Euro|
|Ilkay Gündoğan||Adidas||Predator 18.1||219.95 Euro|
|Julian Brandt||Nike||Mercurial Vapor XII Elite||240.00 Euro|
|Sami Khedira||Nike||Magista Obra II||270.00 Euro|
|Mesut Özil||Adidas||Predator 18+||299.95 Euro|
|Julian Draxler||Adidas||Nemeziz 18.1||299.95 Euro|
|Leon Goretzka||Nike||Mercurial Superfly VI||270.00 Euro|
|Marco Reus||Puma||Future 18.1. Netfit||300.00 Euro|
|Thomas Müller||Adidas||X 18.1||219.95 Euro|
|Mario Gomez||Nike||Hypervenom Phantom III||240.00 Euro|
|Timo Werner||Adidas||Nemeziz 18.1||299.95 Euro|
(shoe brand information from fußballschuhdb.com, prices partly taken over from the predecessor model)