Running is mass sport and passion. What runners wear is a matter of attitude - and sometimes a statement. ISPO.com presents running brands beyond the big players and shows how they focus on their unique brand messages.
The distance of over 21 kilometres is booming - not only in Germany, but throughout Europe. ISPO.com takes a closer look at the growing popularity of the half marathon distance and the motivations of the runners.
What does a shoe need for good performance? First and foremost, a good sole that fits the surface and foot. Outer sole specialist Vibram and inner sole specialist Sidas explain the secret of the perfect sole.
With landfill an issue and new sources in sustainability emerging, Lenzing, Santoni and Procalçado have teamed their expertise to create a sustainable shoe made entirely from biodegradable and renewable materials.