Many have discovered running for themselves in the Corona pandemic. But mega sales for running brands are offset by declining numbers of participants in competitions. Will the runner's high last or will running run out of steam? Urs Weber gave an industry insight at the Runner's World running symposium at ISPO Munich - with four major trends that are encouraging.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.
Especially in the outdoor industry, a lot is happening in terms of sustainability. Many running brands also want to stand up for the climate - but can they compete with the outdoor brands?
(Promotion) Merrell presents innovative trail running shoes in 2021. But how does the brand manage to offer shoes for professionals and trail running beginners alike?
