Instagram stars and blogger are gaining more influence in the running scene. Are social-media-stars replacing professional athletes as advertising media for the running brands? Adidas, Brooks and others provide insight into their marketing strategies.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
What are the major running trends for 2018? ISPO.com asked the industry about the various running topics and determined these seven most important developments for the year 2018 with the input of the sports industry. The trends in pictures.
The contract of sale is signed: The footwear brand Altra changes from ICON Health & Fitness to VF Corporation. The new owners are pursuing a strategic goal with the purchase of the sports and lifestyle footwear brand.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.