The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
Trail running is becoming more and more popular with runners, but also with sports brands. However, the experts do not fully agree with the quickly quoted word "boom" for two reasons.
The OutDoor by ISPO trend report Core Outdoor shows where classic outdoor activities, such as climbing or running, are heading in spring and summer 2020. Part 2: trail running and running on journeys.
What does a shoe need for good performance? First and foremost, a good sole that fits the surface and foot. Outer sole specialist Vibram and inner sole specialist Sidas explain the secret of the perfect sole.
With landfill an issue and new sources in sustainability emerging, Lenzing, Santoni and Procalçado have teamed their expertise to create a sustainable shoe made entirely from biodegradable and renewable materials.
A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.
Running shoe start-up True Motion focuses on "quality instead of quantity". At first only one model will be sold via her homepage and selected specialist dealers. Co-founder Andre Kriwet explains the idea behind that and gives insights into their unusual distribution and marketing strategy.
The U-Tech Nevos is the result of years of experience of the three founders of True Motion. With their running shoe brand they want to conquer the running market.
