Running is mass sport and passion. What runners wear is a matter of attitude - and sometimes a statement. ISPO.com presents running brands beyond the big players and shows how they focus on their unique brand messages.
The distance of over 21 kilometres is booming - not only in Germany, but throughout Europe. ISPO.com takes a closer look at the growing popularity of the half marathon distance and the motivations of the runners.
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
Trail running is becoming more and more popular with runners, but also with sports brands. However, the experts do not fully agree with the quickly quoted word "boom" for two reasons.
The OutDoor by ISPO trend report Core Outdoor shows where classic outdoor activities, such as climbing or running, are heading in spring and summer 2020. Part 2: trail running and running on journeys.
What does a shoe need for good performance? First and foremost, a good sole that fits the surface and foot. Outer sole specialist Vibram and inner sole specialist Sidas explain the secret of the perfect sole.
With landfill an issue and new sources in sustainability emerging, Lenzing, Santoni and Procalçado have teamed their expertise to create a sustainable shoe made entirely from biodegradable and renewable materials.
