Running shoes

Scientific data helps the sports industry to develop products that meet the needs of its customers. Asics and Nike give an insight into their work.

At the 7th Running Symposium at ISPO Munich 2020 running expert Urs Weber, editor at Runner's World, presents the industry's new figures. Leisure and hobby runners dominate, new brands and other innovations are pushing onto the market.

Nike and Adidas competitor Under Armour develops training app "Map My Run" with shoe chip for running.

For the first time at the ISPO Munich: Veja. The sneaker and running shoe brand attaches great importance to transparency and environmental compatibility. ISPO.com spoke with co-founder Sébastien Kopp about Veja's brand focus, fair working conditions and how his running shoe makes society more oil-independent.

The outdoor brand Icebug has a goal: The shoe industry should recognize that the running community is willing to spends money on sustainability. A Kickstarter campaign has now started promisingly.

Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.

World star Roger Federer is a new shareholder in On Running. The running shoe brand, which is showing the highest growth in its segment and has not yet had any connections to tennis, is expecting a development step.

Ambitious and professional runners train even in cold and darkness. Before the ISPO Munich Night Run 2020 they reveal their personal training secrets.

Running is mass sport and passion. What runners wear is a matter of attitude - and sometimes a statement. ISPO.com presents running brands beyond the big players and shows how they focus on their unique brand messages.

The distance of over 21 kilometres is booming - not only in Germany, but throughout Europe. ISPO.com takes a closer look at the growing popularity of the half marathon distance and the motivations of the runners.