Especially in the outdoor industry, a lot is happening in terms of sustainability. Many running brands also want to stand up for the climate - but can they compete with the outdoor brands?
(Promotion) Merrell presents innovative trail running shoes in 2021. But how does the brand manage to offer shoes for professionals and trail running beginners alike?
David Ekelund is the CEO of the shoe brand Icebug. As chairman of the Scandinavian Outdoor Group, hardly anyone has a better overview of the industry than him. In a guest article, he frankly shares the strategy of his company on how to navigate through the crisis.
Where will the next marathon world record be set? This autumn, the London Marathon is aiming for the duel between top stars Eliud Kipchoge and Kenenisa Bekele. However, the Berlin Marathon, notorious for world records, cannot take place as planned.
Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.
With social isolation and social distancing, digital technology is saving the day. The running brand Asics used modern technology to launch its newest shoes.
At the Runner's World Running Symposium of ISPO Munich, market researcher Dietmar Brandl presented the latest trends on the running market 2020 - with some surprising results.
At the 7th Running Symposium at ISPO Munich 2020 running expert Urs Weber, editor at Runner's World, presents the industry's new figures. Leisure and hobby runners dominate, new brands and other innovations are pushing onto the market.
