What does a shoe need for good performance? First and foremost, a good sole that fits the surface and foot. Outer sole specialist Vibram and inner sole specialist Sidas explain the secret of the perfect sole.
With landfill an issue and new sources in sustainability emerging, Lenzing, Santoni and Procalçado have teamed their expertise to create a sustainable shoe made entirely from biodegradable and renewable materials.
A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.
Running shoe start-up True Motion focuses on "quality instead of quantity". At first only one model will be sold via her homepage and selected specialist dealers. Co-founder Andre Kriwet explains the idea behind that and gives insights into their unusual distribution and marketing strategy.