Running shoes

A new German running shoe brand wants to conquer the running market - with a revolutionary approach. The running shoe Nevos U-Tech by True Motion was awarded with the ISPO Award Gold Winner. The three founders explain what the shoe is all about and what the sales price and distribution channels look like.

Running shoe start-up True Motion focuses on "quality instead of quantity". At first only one model will be sold via her homepage and selected specialist dealers. Co-founder Andre Kriwet explains the idea behind that and gives insights into their unusual distribution and marketing strategy.

The U-Tech Nevos is the result of years of experience of the three founders of True Motion. With their running shoe brand they want to conquer the running market.

Ambitious and professional runners train even in cold and darkness. Before the ISPO Munich Night Run 2019 presented by BUFF they reveal their personal training secrets.

FitStation powered by HP has made a dream come true for runners. The US brand's 3D foot scan makes tailor-made shoes and insoles suitable for the masses with the 3D printer. Becauso of that the company won the ISPO Award 2018. Sarah Clevinger from FitStation explains in the interview what has happened since then.

Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.

More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.

Instagram stars and blogger are gaining more influence in the running scene. Are social-media-stars replacing professional athletes as advertising media for the running brands? Adidas, Brooks and others provide insight into their marketing strategies.

The online trade is on the advance - also in running. But does this also apply to the purchase of running shoes? Running experts explain what a good running shoe consultation must look like in 2018.

Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.