The contract of sale is signed: The footwear brand Altra changes from ICON Health & Fitness to VF Corporation. The new owners are pursuing a strategic goal with the purchase of the sports and lifestyle footwear brand.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.
Be it walking robots, running shoes reinforced with high-tech materials or bars with insect protein that are perfectly matched to the nutrition plan: at ISPO Munich 2018 you have a wide variety of opportunities to get to know new product highlights and discover or develop further the fascination of running.
The preparations for the first ISPO Munich Night Run on January 27th at the Olympic Park are in full swing. The registrations are still open until Wednesday night, 11:59 pm. Late registrations are possible on the day of the event.
With the Brooks Levitate RS the Brooks Running Company wants to reinvent individuality in running shoes. Together with SuperFeet and HP the US company strives for perfect fitting footwear for everybody.
Eliud Kipchoge may have failed in his attempt to run the marathon in under two hours, but Nike still registered their mission “Breaking2” as a success. Even their biggest competitor congratulated them.
Sebastian Hallmann ran over 68 kilometers at the Wings for Life World Run. He did that without any expertise in ultra-distance running. Hallmann tells us in an interview with ISPO what helped him run such a distance.