Running shoes

David Ekelund is the CEO of the shoe brand Icebug. As chairman of the Scandinavian Outdoor Group, hardly anyone has a better overview of the industry than him. In a guest article, he frankly shares the strategy of his company on how to navigate through the crisis.

Where will the next marathon world record be set? This autumn, the London Marathon is aiming for the duel between top stars Eliud Kipchoge and Kenenisa Bekele. However, the Berlin Marathon, notorious for world records, cannot take place as planned.

Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.

With social isolation and social distancing, digital technology is saving the day. The running brand Asics used modern technology to launch its newest shoes.

At the Runner's World Running Symposium of ISPO Munich, market researcher Dietmar Brandl presented the latest trends on the running market 2020 - with some surprising results.

Scientific data helps the sports industry to develop products that meet the needs of its customers. Asics and Nike give an insight into their work.

At the 7th Running Symposium at ISPO Munich 2020 running expert Urs Weber, editor at Runner's World, presents the industry's new figures. Leisure and hobby runners dominate, new brands and other innovations are pushing onto the market.

Nike and Adidas competitor Under Armour develops training app "Map My Run" with shoe chip for running.

For the first time at the ISPO Munich: Veja. The sneaker and running shoe brand attaches great importance to transparency and environmental compatibility. ISPO.com spoke with co-founder Sébastien Kopp about Veja's brand focus, fair working conditions and how his running shoe makes society more oil-independent.

The outdoor brand Icebug has a goal: The shoe industry should recognize that the running community is willing to spends money on sustainability. A Kickstarter campaign has now started promisingly.