FitStation powered by HP has made a dream come true for runners. The US brand's 3D foot scan makes tailor-made shoes and insoles suitable for the masses with the 3D printer. Becauso of that the company won the ISPO Award 2018. Sarah Clevinger from FitStation explains in the interview what has happened since then.
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.
More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.
Instagram stars and blogger are gaining more influence in the running scene. Are social-media-stars replacing professional athletes as advertising media for the running brands? Adidas, Brooks and others provide insight into their marketing strategies.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
What are the major running trends for 2018? ISPO.com asked the industry about the various running topics and determined these seven most important developments for the year 2018 with the input of the sports industry. The trends in pictures.
The contract of sale is signed: The footwear brand Altra changes from ICON Health & Fitness to VF Corporation. The new owners are pursuing a strategic goal with the purchase of the sports and lifestyle footwear brand.