Outdoor clothing in the city? The gorpcore trend is becoming increasingly popular and has now developed into a real lifestyle that appeals to more and more people, even away from the great outdoors. Outdoor clothing is becoming increasingly relevant for a broader target group - which means that the opportunities for the sports industry are also growing. But how exactly is the gorpcore trend influencing the sports industry?
As the international flagship event of the global sports industry, ISPO 2025 helps to recognize trends such as gorpcore and mountaincore and present them to an international market. In Hall A1 "Outdoor Lifestyle & Sports Fashion", brands such as ROA and ARYS offer practical insights of what a fusion of sport and fashion can look like. From 30. NOV. - 02. DEZ. in Munich.
Straight to the trends:
- Design is becoming more fashion-conscious
- New target groups, new points of sale
- Collaborations with fashion brands are booming
- Retail becomes more experience-oriented
- Setting trends: More attention, more topics of conversation
- Sustainability is becoming an important sales factor
- Outdoor sports are becoming more popular
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Conclusion: Gorpcore - a trend with opportunities
It is clear that the gorpcore trend is not just a temporary phenomenon, but offers long-term potential for the sports industry. The fusion of functional outdoor clothing and urban design has turned the trend into an important lifestyle element that increasingly appeals to a broader target group. At the same time, the growing interest in outdoor activities such as hiking and trail running is creating an increasing demand for suitable equipment. Brands that are able to realize this combination of functionality and aesthetic appeal have the opportunity to expand their reach and appeal to new, fashion-conscious consumers.
ISPO 2025 in Hall A1 "Outdoor Lifestyle & Sports Fashion" will show what a fusion of sport and fashion can look like in concrete terms. With offerings such as the Zeitgeist Area or 520M by Highsnobiety, brands will have the opportunity to present their latest innovations and come into direct contact with a global, fashion-conscious target group. This creates a creative exchange that opens up space for new collaborations and innovative product solutions. From 30. NOV. - 02. DEC. in Munich - be there!