Brand-Management

Wirth had only been chairman at Bogner for about a year. He’d taken over the boss’s chair directly from Willy Bogner. The successor to the CEO post is coming from in-house.

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

An expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. 

How sports brands handle smart data and why it’s not just about technology. An expert reveals his tips for digital transformation. 

Outdoor talents meet at the conference in Sheffield to exchange views on the latest developments and important specialized topics.

More and more outdoor brands try to implement sustainable strategies. But where does sustainability start – and how far can it go?

Everybody in the sports industry talks about sustainability and every outdoor company agrees that “we have to protect our nature“. A great development – or is sustainability just a buzzword?