Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.
Wirth had only been chairman at Bogner for about a year. He’d taken over the boss’s chair directly from Willy Bogner. The successor to the CEO post is coming from in-house.
Everybody in the sports industry talks about sustainability and every outdoor company agrees that “we have to protect our nature“. A great development – or is sustainability just a buzzword?