Brand strategy

Discover how Lidl, Volkswagen, and BORA choose sponsorships, measure impact, and align brand goals with emotional and business value.

Sustainability, digital innovation and fresh target group strategies: The new momentum in the outdoor industry.

Take a look behind the scenes of an iconic French brand in this exclusive interview!

On the trail and at Fashion Week, on the mountain and on the big stages, on city trips and when camping - anyone who is anyone in the fashion world does the same for outdoor enthusiasts and professional athletes. How have these outdoor brands managed to redefine fashion?

Great joy at the ISPO Group: ISPO.com receives the BCM Award in Gold for its strategy.