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Sports Business/06/17/2025

These top trends will change the sports industry in 2025

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In 2025, everything will revolve around refinement rather than reinvention. For the sports industry, this means further developing existing products and technologies. But how can brands benefit from this development? The focus on sustainability and versatility offers numerous opportunities - but how can companies make targeted use of them?

At ISPO 2025, the discussion about trends will be deepened. Practice-oriented insights from industry experts will provide orientation to better understand challenges and opportunities along the entire value chain and integrate them into existing marketing strategies. From 30. NOV. - 02. DEZ. in Munich.

Author: Andi Spies
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In the midst of ecological challenges, economic uncertainty and growing social responsibility, companies and consumers alike are looking for sustainable, durable and holistic solutions. This trend was also confirmed at the first ISPO Award Jury Meeting 2025 in Schröcken, Austria. The products submitted were particularly impressive with their clever detailed solutions and well thought-out, holistic product design concepts.

The current transformation of the sports industry is characterized by five significant developments. What they all have in common is that they focus on improving existing structures instead of constantly looking for innovations.

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Author: Andi Spies
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