Sports Business/02/09/2023

These are the sports highlights 2023

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Super Bowl, World Championships, groundbreaking industry events and the first Ironman in Nice - we've started a crazy sports year 2023. Here we reveal where the sports business is headed and at which events history will be made.

With, you'll be right in the middle of the most important sports events in 2023, won't miss any insights, and will be informed about the latest trends in the sports business.

January 2023

Kickoff for the new year! It all starts with the legendary Four Hills Tournament. In addition, the tennis elite starts the season in Down Under at the Australian Open and the women jump the exciting conclusion at the Ski Jumping World Cup.

All dates at a glance

All dates at a glance
01.01. until 06.01.Ski jumping Four Hills Tournament in Germany and Austria
11.01. to 29.01.Men's handball in Poland and Sweden
13.01. to 29.01.Men's field hockey in Bhubaneswar and Rourkela/India
16.01. to 29.01.Tennis Australian Open in Melbourne
22.01. to 05.02.Bobsleigh and skeleton in St. Moritz/Switzerland
23.01. to 29.01.European Biathlon Championships in Lenzerheide/Switzerland
27.01. to 29.01.Luge World Championship in Oberhof
28.01. until 12.02.Para-Snow Sport World Championship in Östersund and Are/Sweden
28.01. to 29.01.Ski jumping: Women's World Cup in Hinterzarten

February 2023

Time for the biggest show on earth: the Super Bowl in Arizona! And it doesn't just move football fans, but the whole world beyond sports.

ISPO Beijing officially ends the Corona break for the Asian sports world and also brings exciting impulses for the European sports and outdoor market. Also of interest to the sports business: INHORGENTA, where innovative wearables such as sports watches will be presented alongside jewelry.

All dates at a glance

All dates at a glance
06.02. until 19.02.Ski alpine world championship in Courchevel and Meribel/France
08.02. until 19.02.Biathlon World Championship in Oberhof
10.02. until 12.02.ISPO Beijing
12.02.Football Super Bowl in Glendale/Arizona
18.02. to 19.02.Basketball: Men's BBL Cup, Top Four in Oldenburg
19.02. to 05.03.Ski Freestyle and Snowboard World Championship in Bakuriani/Georgia
21.02. to 05.03.Nordic World Ski Championships in Planica/Slovenia
24.02. until 27.02.INHORGENTA

March 2023

Winter sports are over, Formula 1 is now the order of the day, and the racing cyclists are getting into the saddle for the one-day classic Milan-San Remo. In India, a new boxing queen is crowned.

At the Sport & Outdoor Media Daywhere OutDoor by ISPO is also an exhibitor, media and brands meet to discuss the latest product developments and the future of the industry. And a look at Austin/Texas is also worthwhile: The sport can also learn from SXSW 2023, where technology and culture meet. Megabrands like Patagonia and exciting startups from all over the world included.

All dates at a glance

All dates at a glance
02.03. - 05.03.European Athletics Indoor Championships Istanbul/Turkey
05.03.Start of Formula 1 season - Bahrain Grand Prix
09.03.Sport & Outdoor Media Day
10.03. to 19.03.SXSW 2023
15.03. to 31.03.IBA Women's Boxing World Championship in New Delhi/India
18.03.Cycling: Milan - San Remo
18.03. to 26.03.Women's Curling World Championship in Sandviken
30.03.Start of the Major League Baseball season 2023

April 2023

Life is not a sprint, but a marathon! Boston, London, Paris, legendary, feared and yet beautiful. In London, running is not only on the streets. At Wembley Stadium, the national teams of England and Brazil meet for the women's finalissima.

All dates at a glance

All dates at a glance
01.04. - 02.04.Handball: DHB Women's Cup, Final Four in Stuttgart
02.04.Cycling: Tour of Flanders
02.04.Paris Marathon
06.04.UEFA/CONMEBOL Women's Finalissima: England - Brazil in London
06.04. to 09.04.Golf: The Masters in Augusta/United States of America
07.04. to 30.04.Chess World Championship
09.04.Cycling: Paris - Roubaix
15.04. to 16.04.Handball: DHB Cup Men, Final Four in Cologne
17.04.Boston Marathon
21.04.Trailrunning: Marathon des Sables in Morocco
23.04.Cycling: Liège-Bastogne-Liège
23.04.London Marathon

May 2023

May is the month of decisions. The men's and women's national soccer leagues crown their champions, the tennis elite come together in Paris Bercy for the French Open. And on the other side of the globe, the surf pros ride the wave toward the world championship title in El Salvador.

All dates at a glance

All dates at a glance
01.05. to 14.05.Boxing: IBA Men's World Championship in Tashkent/Uzbekistan
05.05.Athletics: Diamond League (opener) in Doha
06.05. to 28.05.Cycling: Start of the Giro d'Italia
12.05. to 28.05.Men's Ice Hockey World Championships in Tampere/Finland and Riga/Latvia
12.05.Basketball: Bundesliga men, play-off start
13.05. to 14.05.Handball: European League women, Final Four
14.05.Trailrunning: Zegama-Aizkorri, Spain
18.05.Soccer: DFB Cup, Women's Final in Cologne, Germany
18.05. to 21.05.US PGA Championship in Rochester/New Jersey
19.05. to 10.09.Basketball: Start of the WNBA season (women) in the USA
20.05. to 11.06.Soccer World Cup (U20) men in Indonesia
22.05. to 28.05.Table Tennis Individual World Championship in Durban (South Africa)
27.05.Soccer: Bundesliga men, 34th (last) matchday
27.05. to 28.05.Handball: European League men, Final Four
28.05.Soccer: Bundesliga women, 22nd (last) matchday
28.05. to 11.06.Tennis: French Open in Paris
30.05. to 07.06.Surfing: World Championship in El Sunzal-La Bocana/El Salvador
31.05.Soccer: Europa League, men's final in Budapest/Hungary
31.05. to 01.06.SPOBIS

June 2023

In June, the time has finally come again: Summer vibes, exciting connections, the latest trends and insights from the outdoor scene - OutDoor by ISPO is a must for the outdoor and sports community.

Plus: In Istanbul, the new kings of Europe will be crowned at the Champions League final, while the women battle it out in Eindhoven. 350 miles through the Flint Hills in Kansas, mud, rain, gravel! That's Unbound Gravel Race in Emporia, an absolute highlight of the cycling scene.

All dates at a glance

All dates at a glance
01.06. to 18.06.Basketball: NBA Finals men
03.06.Cycling: Unbound Gravel Race, Emporia, Kansas
03.06.Soccer: DFB Cup, men's final in Berlin
03.06.Soccer: Champions League, women's final in Eindhoven
03.06. to 04.06.Handball: Women's Champions League, Final Four in Budapest
04.06. to 06.06.OutDoor by ISPO
05.06. to
07.06.Soccer: Conference League, men's final in Prague
10.06.Soccer: Champions League, men's final in Istanbul
06/13-23.Cycling: Start of the Race Across America, Oceanside, California
15.06. to 18.06.Golf: US Open in Los Angeles
15.06. to 25.06.European Women's Basketball Championship in Israel and Slovenia
17.06. to 18.06.Handball: Men's Champions League, Final Four in Cologne
17.06. to 25.06.Sailing: Kiel Week
17.06. to 25.06.Special Olympics World Games in Berlin
21.06. until 08.07.European Football Championship (U21) of the men in Georgia and Romania
23.06. until 02.07.Horse Riding: CHIO in Aachen
24.06. to 25.06.Trailrunning: Western States 100, Squaw Valley, Californie

July 2023

The Tour de France starts this year with the Grand Depart in Bilbao in the Basque Country on its 3400-kilometer journey. In Wimbledon, the showdown of the tennis scene is on the agenda.

From July 20, the DFB women start their mission to win the World Cup in Australia and New Zealand. Their first group opponent is Morocco on July 24, and three days later the German women will face Colombia.

All dates at a glance

All dates at a glance
01.07. until 23.07.Cycling: Tour de France
03.07. until 16.07.Tennis: Wimbledon
06.07. to 09.07.Finals 2023 Rhine-Ruhr (DM a.o. athletics) in Düsseldorf, Duisburg
08.07. to 17.07.World Championships in Athletics (Para) in Paris
12.07. to 16.07.Volleyball: Women's Nations League Finals
13.07. to 16.07.Triathlon World Championship (Sprint/Relay) in Hamburg
18.07. until 19.07.Functional Fabric Fair New York
19.07. to 23.07.Volleyball: Men's Nations League Finals
20.07. to 20.08.Women's Soccer World Cup in Australia and New Zealand
07/20 to 07/23.Golf: The Open in Hoylake/England
21.07. until 25.07.Summer X Games, TBA
23.07.Cycling: Start Transcontinental Race 2023 in Geraardsbergen, Belgium
24.07.Women's Soccer World Cup, 1st match day: Germany - Morocco in Melbourne
30.07.Women's soccer World Cup, 2nd matchday: Germany - Colombia in Sydney

August 2023

In August, the trail running elite will take on the dreaded 171-kilometer Ultra Trail du Mont Blanc in Chamonix, also covering 9963 meters in altitude. In Japan, Indonesia, and the Philippines, basketball world and European champions Spain start their mission to defend their World Cup title.

And on, we take a look at sporting events in general in our August spotlight. How risky and lucrative is merchandise at sporting events? What new forms of sports tourism are there? And what about the rights business?

All dates at a glance

All dates at a glance
01.08. to 12.08.Climbing: IFSC World Championship in Bern
01.08. to 06.08.CrossFit Games in Madison, Wisconsin
02.08. until 06.08.Beach Volleyball: European Championship in Vienna
03.08.Women's Soccer World Cup, 3rd match day: South Korea - Germany in Brisbane
03.08. to 13.08.Cycling: UCI World Championship (13 disciplines) in Scotland
15.08. to 03.09.Volleyball: European Women's Championship in Belgium, Italy, Germany and Estonia
18.08. to 20.08.Soccer Start Bundesliga of the men, 1st matchday of the season 2023/24
18.08. to 27.08.European Hockey Championship in Mönchengladbach
19.08.Trailrunning: Leadville Trail 100 Run in Leadville, Colorado
19.08. to 27.08.World Championships in Athletics in Budapest
20.08.Women's Soccer World Cup Final in Sydney
Aug. 23 to 27.Cycling: Tour of Germany
25.08. to 10.09.Men's Basketball World Cup Indonesia, Japan and Philippines
26.08. to 17.09.Cycling: Vuelta, Tour of Spain
Aug. 28 to Sept. 10.Tennis: US Open in New York
Aug. 28 to Sept. 16.Volleyball: Men's European Championship in Italy, North Macedonia, Bulgaria, Israel
28.08.Trailrunning: Ultra Trail du Mont Blanc, Chamonix, France

September 2023

In September, the Ironman community will meet for the first time in Nice and the running elite will come together at the Berlin Marathon. There is even more action in the Diamond League. The finals of the competition series will take place in the athletics mecca of Eugene, Oregon.

And the sports business is looking ahead to several events from which it will benefit and which will set the direction of the sports industry: the IAA Mobility with the mobility concepts of the future, the Bits&Pretzels and the European Outdoor Summit.

All dates at a glance

All dates at a glance
05.09. - 10.09.Trailrunning: Dragons Back Race, Cardiff Castle, Wales
05.09. to 10.09.IAA Mobility
07.09. to 15.09.Mountainbike: World Games in Saalbach
07.09. to 15.09.World Surf League Finals in surfing Lower Trestles (USA)
08.09. to 28.10.Men's Rugby World Cup in France
10.09.Triathlon: Men's Ironman in Nice
13.09.Basketball: Start of the WNBA Playoffs
16.09. to 17.09.Athletics: Diamond League (finals) in Eugene/Oregon
19.09. to 20.09.Soccer: Start of Champions League, group stage (men)
21.09.Soccer: Start of Europa League and Conference League group stage (men)
24.09.Berlin Marathon
24.09 to 26.09.Bits & Pretzels
24.09.European League of Football: Men's Final Duisburg
tbd.European Outdoor Summit

October 2023

Take the last bit of summer with you: The beach volleyball players compete in Mexico and the legendary Ironman in Hawaii takes place. Plus, the World Artistic Gymnastics Championships in Belgium and the Chicago Marathon.

All dates at a glance

All dates at a glance
01.10. - 08.10.Artistic Gymnastics World Championship in Antwerp, Belgium
06.10. to 15.10.Beach Volleyball World Championship in Tlaxcala, Huamantla and Apizaco (Mexico)
08.10.Chicago Marathon (USA)
14.10.Triathlon: Ironman Hawaii, Kohala Coast, Hawaii
18.10. to 22.10.Trailrunning: Final Golden Trail World Series in Spotorno and Noli, Italy
Oct. 21-31.World Combat Games 2023 in Riyadh, Saudi Arabia

November 2023

Towards the end of the year, things get really exciting: ISPO Munich, the largest trade fair in the sports business, is just around the corner. And with it, brands and exhibitors from all over the world, inspiring speakers, the latest product innovations, growth opportunities for the hottest start-ups, and plenty of networking opportunities.

Outside the halls, the New York Marathon is the highlight of November. Formula 1 and the tennis world take one last turn, and for the biathlon stars the wait for the World Cup starting gun has finally come to an end.

All dates at a glance

All dates at a glance
03.11 to 05.11.Judo World Championship in Montpellier, France
05.11.New York Marathon (USA)
13.11. to 19.11.Tennis: ATP Finals in Turin, Italy
25.11. to 03.12.Biathlon: Start of the 2023/24 World Cup season in Östersund, Sweden
26.11.Formula 1: Season-ending Grand Prix of Yas Marina/Abu Dhabi
28.11. to 30.11.ISPO Munich 2023
Nov. 30 to Dec. 17.Women's Handball World Cup in Denmark, Norway and Sweden

December 2023

In December, the sports world gathers and we take stock: What moved the industry in 2023? What trends have emerged and what will happen in 2024?

The Darts World Championship at the Ally Pally in London is definitely entertaining and no less legendary. And in Oberstdorf, the starting signal is given for the Four Hills Tournament.

All dates at a glance

All dates at a glance
14.12. until 03.01.Darts: World Championship in London, England
Dec. 29-Jan. 7.

Ski jumping: Start of the Four Hills Tournament in Oberstdorf, Germany.

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