Winter sports/09/07/2022

Marcel Hirscher: What the ski superstar is doing after the end of his career

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The skier Marcel Hirscher dominated the Alpine Ski World Cup for almost a decade before ending his career in autumn 2019. Fans are wondering what is Marcel Hirscher doing now. So, the Austrian has his own winter sports brand with "Van Deer". Marcel Hirscher free skiing training has ended but he is getting success in enduro motorsports. He is separated from his wife of many years, Laura.

Marcel Hirscher
Marcel Hirscher ended his skiing career in the fall of 2019.

Marcel Hirscher: A surprising end of his career

Even Felix Neureuther was surprised at the end: "I hoped until the end that Marcel would continue," said the former German ski star in an interview with "Spiegel", "I'm surprised, I wouldn't have expected it. In any case, extremely bitter, so we lose a very great of the sport." Shortly before the start of the 2019 season, the Austrian ends his career - it was one of the greatest in winter sports ever.

Van Deer: Marcel Hirscher launches his own ski brand

After Marcel Hirscher made himself scarce in public. Only as a presenter of the television show A Summer in Austria - Holiday in Red-White-Red" on ORF 2, he made a name for himself.

However, Marcel Hirscher then took off in 2021: In September he presented his own winter sports brand "Van Deer". In the meantime, he has developed his own FIS-compliant racing ski series. Hirscher's World Cup comeback could therefore work out not as an athlete, but as a supplier.

In terms of sport, however, Marcel Hirscher is ambitious on two wheels: Enduro motorsport has taken a fancy to him. He broke his leg in an enduro rally accident in Romania. But the man from Salzburg won't let that put him off his new passion for sport.


This is Marcel Hirscher: Achivements

Marcel Hirscher can look back to the following achievements:

  • World Cup eight times
  • All eight triumphs in succession from the 2011/12 season onwards 
  • Total of 20 crystal globes
  • One olympic gold medal
  • Six time world champion
  • Record - no professional has collected so many large crystal globes in his career.

With a total of 20 crystal globes won (8 overall World Cups, 6 slalom, 6 giant slalom) Hirscher broke the eternal record of Sweden's Ingemar Stenmark (3 overall World Cups, 7 giant slalom, 8 slalom).


Instagram:648,000 followers (as of October 2021).

Facebook:600,000 fans (as of October 2021)

Marcel Hirscher on Social Media

Social media channels such as facebook and instagram have always been reliable sources for promoting someones businesses outside of sports and the former skier is no exception for that. Marcel Hirscher Facebook counts almost 610.000 fans. Marcel Hirscher Instagram hits the 675.000 subscribers. He is very active on both channels and likes to give insights into one of his biggest passions: Motorsports. Meanwhile, Marcel Hirscher Twitter is also developing at a tremendous pace.

Marcel Hirscher gewann den Gesamtweltcup acht Jahre in Folge.
Marcel Hirscher won the overall world cup 8 times in a row
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Marcel Hirschers separation from wife Laura

Marcel Hirscher was together with his wife Laura for 13 years. Both have two children together. However, the couple separated in 2021. "Unfortunately, things don't always work out as planned," Marcel Hirscher said. With the children, Laura gave him "the greatest gift you can have in life".

Marcel Hirscher's earnings as a professional: 2 million a year


Atomic (skis), Raiffeisen, Audi, Komperdell (poles), Energiapura, Picker, Salzburger Land, Under Armour, Red Bull.


Hirschers estimated total annual income was over 2 million euros in his final career years.

Curious: Marcel Hirscher got almost hit by a drone

In 2015, Marcel Hirscher was almost hit by a camera drone from TV marketer Infront that crashed just behind him during the World Cup slalom in Madonna di Campiglio. Not actually that funny, but Hirscher reacted cool. "Heavy air traffic today over Italy," he tweeted. Later he spoke of an early Christmas present because he remained unharmed.

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