Attendance at the entrance to the Munich Trade Fair Centre.

Spotlight on China

  • Tuesday, February 05, 2019
    14:40 - 15:00
    Add to Calendar 2019-02-05 14:40:00 2019-02-05 15:00:00 Es ist ein Marathon, kein Sprint - Das Alibaba Ökosystem als Tor nach China für europäische Marken. ISPO Academy Stage Ispo.com Europe/Berlin public
  • Event location
    Munich Trade Fair Center, Hall C6, ISPO Academy Stage
  • Event
  • Lecture
    English
  • Topic
  • Track / Segment
Chinese consumers are different from their Western counterpart. They are younger, "mobile only", more demanding when it comes to speed and quality of service - and, having more and more disposable income available, they want to upgrade their quality of life. Alibaba Group's B2C e-commerce platforms Tmall and Tmall Global can help European brands cater to the fast-growing Chinese market - by using advanced technology and what Alibaba calls "New Retail".