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Sports Business // 06/28/2023

YKK extends sponsorship of ISPO Brandnew until 2025

Image credit: Messe München GmbH

YKK will remain the presenting sponsor of ISPO Brandnew until 2025. The Japanese zipper manufacturer is looking forward to further collaboration with up-and-coming startups in the sports industry.

The world's largest zipper producer YKK has extended its contract as sponsor of ISPO Brandnew by another three years until 2025. This means that the Japanese company will also remain a supporter and mentor of dozens of innovative startups from the world of sports that present themselves to the industry as part of ISPO Brandnew.

"YKK is pleased to have signed another three-year contract until 2025. As the main sponsor of ISPO Brandnew, we have the opportunity to showcase our innovative products to the right audience." - Engin Ertugrul, Deputy General Manager, Marketing & Communications at YKK Europe
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YKK: "Pleased to be mentoring Brands"

The partnership makes YKK the presenting sponsor of ISPO Brandnew at ISPO Munich 2023, 2024 and 2025, giving the company visibility in the logo, on a booth, in communications and on advertising space on the show floor.

Image credit: Messe München GmbH
"ISPO Brandnew helps us interact closely with new and emerging brands and innovations, and we are happy to guide and support them on their business journey. YKK also stays abreast of the market and trends, and we understand what the real demand is in the industry." - Engin Ertugrul, Deputy General Manager, Marketing & Communications at YKK Europe
In der ISPO Brandnew Area treffen sich innovative Köpfe der Branche
Image credit: Messe München GmbH

Christoph Rapp, International Sales & Retail Manager of ISPO Group, adds: "ISPO Brandnew is the world's largest program for start-ups in sports and an important part of ISPO Group and ISPO Munich. Start-ups are the future of sports because they drive innovation. That's why we are very happy to have partners like YKK, who are enablers driving these innovations. We are very happy to have YKK as a strong partner and main sponsor of ISPO Brandnew also in the next three years!"

Author:
Martin Jahns