Claudia Klingelhöfer
ISPO Autor
Claudia Klingelhöfer (editor in chief)

Sports Business
Der neue Markenauftritt von New Balance: sichtbar anders
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.






Sports Business
Kari Traa at ISPO Munich 2018
Learn how Kari Traa became the fastest growing women’s active wear brand in Europe and #1 base layer brand in Scandinavia. She also mentions how the sporting goods industry needs to change, to be more attractive to women.