“ISPO always provides a lot of input, inspiration, and new contacts – yet being awarded at ISPO BRANDNEW in 2013 was something entirely different. The ISPO BRANDNEW environment was super interesting, dynamic and innovative to say the least, and I am absolutely looking forward to becoming part – this time from a different perspective as a jury member – of this highly motivated community.“
Even when Vicki Marx used to be working as a product manager at SAP, she always rather wanted to “do something with sports”, – and her two children brought the turning point. The young mother realized that, not only did her offspring turn her (working) life upside down, but there was a huge market gap for outdoor babywearing fans: In order to spend time outdoors in all kinds of weather with her kid strapped to the body, she simply did not have the right clothes. Pregnant women and mothers with babies or toddlers barely existed in the outdoor market. And so mamalila and its multiple award winning 2-in-1-principle was born: Zip-in insertions convert any jacket, whether hard or soft shell, winter garment or quilted jacket, into a pregnancy or babywearing garment or even a classically cut outdoor jacket.
Having successfully established the mamalila brand and having initiated significant advancements to her products, Vicki Marx has gathered a lot of experience in the las ten years; as a CEO and a mother. Her babywearing jackets help women all over the globe to stay part of the outdoor community even during the unique time of becoming a mother.
In der Herrnau 3