Tomas Vucurevic is the world's leading expert in ingredient branding, with over 30 years of experience in brand and marketing leadership roles. He spent nearly a decade as a Global Brand Manager for Gore-Tex, overseeing one of the world's most iconic ingredient brands. Since 2011 Tomas is managing BRAIND®, a strategy consulting firm specialising exclusively in ingredient branding. Under his leadership, BRAIND® has consulted on over 80 projects worldwide, helping companies of all sizes transform from suppliers to sought-after ingredient brands. Tomas is also the host of 'HeroInside', the first podcast dedicated to ingredient branding, where he shares insights and stories from industry pioneers. Tomas has worked with a prestigious list of ingredient branding clients, including globally recognised names such as Gore-Tex, Primaloft, Tencel, Econyl and Polygiene and is a regular publisher of articles, white papers and comments on Ingredient Branding.
