Elias Elhardt is one of the best-known German snowboarders. Not only because of his unique style, with which he combines freestyle and big mountain, but also because as an athlete he repeatedly critically questions the impact our sport has on the environment and society. In an interview with ISPO, Elias gives insights into why he is no longer just an athlete today, but also sees himself as an activist - and what he believes could change the sports industry.
Directly to the contents:
- How did you become a commited enviromentalist?
- Was there a moment when you said: I can't go on like this?
- How did the scene react to "Contra Addiction"?
- Did the movie move people to action?
- How did your sponsors react to this change of direction?
- What does it mean to be a conscious athlete working with a brand that takes a stand?
- Are there any current projects you are working on?
- And how does this relate to sustainability?
- If you had one wish for the future of the industry, what would it be?
- Would you like to introduce us to a few of your initiatives?
- If you could give your 14-year-old self a tip - what would you tell him?
- What do you have planned for the next few years?
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