Instagram has become a powerful marketing lever for sports brands. To put it in perspective: there are more Nike followers in the world than Germans. However, two outdoor companies have also made it into the list of the top sports brands on Instagram.
These are the most popular sports brands on Instagram
- Nike – 302 million followers (Revenue 2024: 47.06 billion EUR)
- Adidas Originals – 34.4 million followers (Revenue 2024: 23.91 billion EUR)
- Puma – 13 million followers (Revenue 2024: 9.03 billion EUR)
- Under Armour – 8.3 million followers (Revenue 2024: 5.24 billion EUR)
- New Balance – 8.1 million followers (Revenue 2024: 7.6 billion EUR)
- Gymshark – 7.4 million followers (Revenue 2024: 47.8 million EUR)
- The North Face – 5.4 million followers (Revenue 2024: 10.2 billion EUR)
- Patagonia – 5.4 million followers (Estimated revenue 2024: 1 billion EUR)
- Lululemon – 5.1 million followers (Revenue 2024: 9,35 billion EUR)
- Reebok – 4.3 million follower (Estimated revenue 2024: 1.8 billion EUR)
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The online publication of sports brands is a tribute to the rhythm of the modern world, where all life takes place on social networks. And Instagram is a platform that offers online retailers of sportswear brands the opportunity to become even more popular and promote their values to an audience of millions.
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