The European Championships 2022 in Munich and the 2024 Olympic Games in Paris have impressively demonstrated what sport can achieve: sport excites, connects and inspires millions. An Olympic bid from Munich offers the historic opportunity to anchor this spirit in society, the economy and sports culture in the long term, to make Germany a pioneer for physical activity in Europe and to be a trailblazer for the sports industry.
Here are five reasons why the Olympics in Munich would be far more than just a sporting event and how the sports industry can actively become part of this change.
"The 2040 Olympics and Paralympics ignite the sporting spirit in Germany" TrendRadarSport
"Anyone who experienced Munich 1972 - or even just knows a book or movie about it - knows that Munich would not exist in its current form without the Olympics. It was amazing for the city and a milestone for sport in Bavaria."
According to the Sport Trend Radar, sporting events such as the Olympics have a positive impact on people and sport:
- Healthier and more productive people
- Prevention for physical and mental health
- Successes and role models in competitive sports
- People helping people
- The significant importance of sports for society
- Sports programs for children, adolescents, and adults
- The contribution of sports to economic benefits
Yes to the Olympics in Munich
The Olympics in Munich would be far more than just a sporting event - it would be a social movement project for Germany and Europe as a whole. Health, community and economic innovation would come together here, and the sports industry would not be on the sidelines, but at the center: as a driver, partner and shaper of an active, sustainable future.
Organized sport in Bavaria therefore clearly says: "OlympiJA!" and supports Munich's bid for the 20XX Olympic and Paralympic Games. At the press conference in the Olympic Stadium, Bavaria's Minister President Dr. Markus Söder, Munich's Lord Mayor Dieter Reiter and Sports Minister Joachim Herrmann emphasized the historic opportunity for the city. According to the BLSV, not only top athletes, but also clubs, sports facilities and the entire population will benefit from sustainable investments and the targeted promotion of young talent.