What if every conversation at a trade fair could continue online seamlessly and measurably? The ISPO Textrends Marketplace makes it possible. By merging physical presence with digital visibility, ISPO and its technology partner Tengiva are redefining how textile sourcing, communication, and lead generation work all year round.
For decades, ISPO has been the international meeting point for innovations, materials, and partnerships in the sports and outdoor industry. Yet, often, direct exchange ends when the trade fair does.
That is now changing: With the ISPO Textrends Marketplace, ISPO extends the trade fair experience into the digital space, creating a platform that makes textile innovations visible and accessible all year round.
“Our goal is for every valuable contact made at the trade fair to continue after the event,” says Saskia Rettenbacher, Head of Event Management at ISPO.
“The Textrends Marketplace is the link between physical presence and digital visibility, making it a true game-changer for both exhibitors and visitors.”
The ISPO Textrends Marketplace is the official online platform where visitors, brands, and designers can search year-round for materials and textile innovations from ISPO networks.
For exhibitors, the platform becomes a central hub for product communication, offering features that go far beyond a classic online product presentation:
This turns every trade fair encounter into a measurable step toward a successful business relationship.
Together with technology partner Tengiva, ISPO brings digital efficiency to the textile trade.
“Our platform combines the speed of digital commerce with the trust built through personal encounters,” explains Mia van der Heyden, Account Manager at Tengiva.
On the Marketplace, buyers can perform three key actions on each product profile:
Requests can thus be generated directly from the booth or continued at a later time.
During ISPO trade fairs, physical and digital experiences merge:
After the fair, every product remains active online and provides valuable analytics on scans, views, and orders.
“No lead gets lost anymore. Every interaction becomes measurable with minimal effort for the sales team,” emphasizes Rettenbacher.
To fully leverage the Interactive Year-Round Stand, ISPO offers two packages for exhibitors:
Standard Package:
Premium Package:
Both packages allow exhibitors to digitize their entire product collection, capture leads directly at the booth, and track them comprehensively after the fair—maximizing trade fair ROI.
Getting started is simple: Exhibitors can activate the “Interactive Year-Round Stand” add-on via the ISPO Exhibitor Shop and upload their product SKUs.
For the launch, ISPO offers a free trial that allows exhibitors to digitize a limited number of products at no extra cost – an ideal way to explore the marketplace’s full potential.
To ensure full tracking during the trade fair, products should be digitized at least one month before the event
With the ISPO Textrends Marketplace, a multi-day trade fair presence becomes a 365-day business platform. The combination of personal encounters, digital reach, and measurable success sets a new standard for efficient networking and sustainable business development for textile experts, brands, and suppliers.
How are innovation, responsibility, and design reshaping the future of the textile industry?
What role do sustainability, technology, and measurable data play in the next generation of performance fabrics? At the ISPO Textrends jury meeting international experts revealed how the industry is finding a new balance between function, style, and accountability.
Explore the industry’s leading performance fabrics and sustainable innovations yourself at the ISPO Textrends Forum. From 30 NOV. - 02 DEC. in Munich.
The ISPO Textrends jury, comprising international textile experts, convened once again to discuss, deliberate, and examine the material applications for Fall/Winter 2027/28. With eight categories, including base layer, second layer, outer layer, membranes and coatings, street sports, fibers and insulation, trims and accessories, the judging process was split over two days, not in the traditional Munich setting, but this time on the French Riviera.
They say a change is as good as a rest, and the sea air certainly gave the jury a refreshing approach, but it didn't change the cross-sharing of knowledge and know-how, with every jury member coming from a different sector of the textile industry.
What can we expect from the newly designed Textrends forum at ISPO 2025? Overall, a lot of innovation is combined with sustainability embedded within the textile chain. The jury found it reassuring that the textile industry recognizes the importance of sustainability, but it can’t be the unique selling point of performance fabrics.
Information is key as transparency and traceability are crucial to the role of new legislation, including the digital product passport. However, while certifications do count, they aren’t finite; additional data is needed to prove that the claims actually function. Giusy Bettoni, CEO & Founder, C.L.A.S.S, explained
You can see the fact that things are evolving; it's a surprise to see how they develop. For example, this time I've seen a significant evolution, first of all, in presenting the evidence to support the data we are discussing. It's about measurement, not just certification, because you know the two things are entirely different.
Materials, from an aesthetic point of view, highlighted the potential for progress in developing fabrics with a little more texture, allowing for fashion crossover. This all leads to a more efficient use for the consumer, as they require less apparel for multiple purposes. Sophie Bramel, Technical Editor, Sports Textiles, highlighted
The suiting fabrics, there's that urban tech trend, which is making a comeback. We saw a lot of fabrics that could work, which have that crossover quality-sports performance. Street aesthetics, so that was cool. I like that. Yeah, I like that. I think people want their clothes to do more for them. That's an exciting thing: you don't need a wardrobe for everything. And most people are not extreme.
Bettoni had also noted
This season the application of these fabrics is much broader than you know, a normal into bracket regular. Because there is no normal, in sports, sportswear, or active sports, I've seen a lot of performance that can apply to my everyday life. And this is so evident for me, especially in the knit.
Then find out how ISPO brings together the most creative pioneering brands from sportswear, street and outdoor lifestyle and creates space in which real innovation is born.
Sometimes less is more, and once again a big shoutout to the unsung heroes, the spinners who are engineering exquisite yarns, that enable the mills to create these high-performance fabrics. In both the synthetic and natural sides, that was a degree of hybrid blends, a push towards recycled ocean plastic, textile-to-textile commercial developments, and the reemergence of silk in blends. Thomas Häkansson, Creative Director/Senior Designer mentioned
With the knowledge and techniques we have today, we can avoid too complicated constructions. I can also see some innovations in membranes. In the finer yarn count. I see some good examples of very lightweight, tightly constructed recycled yarns in super lightweight, which everybody in the industry claims is challenging the standard of recycled yarns, so that is promising a lot.
What was clear was that there wasn’t as big a divide as in the past between naturals and synthetics. The message was much more harmonious: we are all in this together, so we need to work together to achieve the best results, not just in terms of performance or sustainability values, but also at the end of a product's life, where does it go?
Wool, the original natural performance fiber, made a return in innovative cellulosic blends as well as techno hybrids, but with wool as the proprietary fiber. It wasn’t just seen in fabrics, but also in trims. Häkansson revealed
I also like the impact of wool. I can see the wool from within the knit, as well as in the bonded fabric, which is quite interesting to see. I think we can see a lot of performance fabrics in the future using wool and silk, which we all know come from very traditional and old-school traditions in outerwear, having a relevant place, besides all synthetics and man-made materials. I hope to see more of that in the future.
The ultimate in weightless performance features, with superb microfine ripstop less than 50g/m², high tenacity, and an ethereal hand and luster. Nano technology also features in bio-based membranes and coatings, as well as super lightweight base layers and 2D second layers, allowing for additional comfort to the wearer while reducing weight.
Base layer knits, available in both synthetic and natural ingredients, offered a precise and nanoscale construction that hugged the body with key functions including anti-odor, moisture management, thermal regulation, and quick dry.
Insulation, too, was increasingly innovative, with lighter-weight structures delivering a higher level of warmth without compromising weight, and responsibly sourced down offering anti-clogging qualities.
With ‘responsibility’ today’s buzzword in the supply chain, from fiber suppliers to brands and retailers, recyclable content was increasingly evident as with the push in mono fabrics featuring engineered stretch and recovery, which eliminates the use of spandex, making it easier to return to the circular economy and create new feedstock. Bettoni pointed out
Talking about responsibility, I believe that at least 60-70% of the fabric we have seen, the material that we've seen, has basic, not just information, but also proof and evidence about the responsibility factor.
Summing up the vast range of applications that had been judged, David Shah highlighted the outcome
Here is what we always knew: the Far East has excellent technical know-how and ability. It might lack fashionability, but this is more than made up for by the technology, engineering, chemistry, and development that we're seeing. So be cautious in the West, as performance is becoming increasingly important. So, it's not just about looks; it's about looks and performance, what it does for you and what it does for the environment.
Discover the future of textiles yourself at the ISPO Textrends Forum during ISPO 2025, where all Best Products, Top 10, and Selected results will be on view to explore, touch and eady to inspire your next sourcing season. From NOV. 30 - DEC. 02. in Munich.
The global sports footwear market is at a turning point. Between technological progress, functional design and new sustainability guidelines, a new generation of footwear is emerging, from trail to city: durable, versatile and suitable for everyday use.
In 2026, stricter EU regulations such as the Ecodesign Directive will mark a clear change of course. At the same time, more and more small brands are entering the market with innovative approaches. Which trends really count?
You can get more exclusive insights from the sports industry on fashion and design at ISPO 2025. Whether lifestyle, sustainability, health or tech; this is where new trends are discovered and created. From 30. NOV. - 02. DEZ. in Munich.
Then find out how ISPO brings together the most creative pioneering brands from sportswear, street and outdoor lifestyle and creates space in which real innovation is born. Learn more about the fusion of sports and fashion with offers such as the Zeitgeist Area or 520M by Highsnobiety.
Then subscribe to our free newsletter now and always be one step ahead.
The footwear trends for 2026 show: The market is facing an exciting development. Brands that create shoes with multifunctional designs and durable materials are in tune with the times. It's not just about fashion innovations, but also about the responsible use of resources for more durable products.
At ISPO 2025, everything revolves around the trends of the future. With clearly curated theme worlds, ISPO offers orientation and creates space for discoveries. This is where brands present their latest innovations to an international audience. Hall A1 "Outdoor Lifestyle" is dedicated to the fusion of sport and fashion with offerings such as the Zeitgeist Area or 520M by Highsnobiety. In Hall A2 "Outdoor Functional" you will find everything to do with sustainable solutions. ISPO is the place where new trends are created. Be part of it - from 30. NOV. - 02. DEZ. in Munich.
Outdoor clothing in the city? The gorpcore trend is becoming increasingly popular and has now developed into a real lifestyle that appeals to more and more people, even away from the great outdoors. Outdoor clothing is becoming increasingly relevant for a broader target group - which means that the opportunities for the sports industry are also growing. But how exactly is the gorpcore trend influencing the sports industry?
As the international flagship event of the global sports industry, ISPO 2025 helps to recognize trends such as gorpcore and mountaincore and present them to an international market. In Hall A1 "Outdoor Lifestyle & Sports Fashion", brands such as ROA and ARYS offer practical insights of what a fusion of sport and fashion can look like. From 30. NOV. - 02. DEZ. in Munich.
It is clear that the gorpcore trend is not just a temporary phenomenon, but offers long-term potential for the sports industry. The fusion of functional outdoor clothing and urban design has turned the trend into an important lifestyle element that increasingly appeals to a broader target group. At the same time, the growing interest in outdoor activities such as hiking and trail running is creating an increasing demand for suitable equipment. Brands that are able to realize this combination of functionality and aesthetic appeal have the opportunity to expand their reach and appeal to new, fashion-conscious consumers.
ISPO 2025 in Hall A1 "Outdoor Lifestyle & Sports Fashion" will show what a fusion of sport and fashion can look like in concrete terms. With offerings such as the Zeitgeist Area or 520M by Highsnobiety, brands will have the opportunity to present their latest innovations and come into direct contact with a global, fashion-conscious target group. This creates a creative exchange that opens up space for new collaborations and innovative product solutions. From 30. NOV. - 02. DEC. in Munich - be there!
Outdoor fashion is increasingly merging with high fashion, technical innovation and sustainability. Brands are focusing on luxurious designer collaborations, multifunctional materials and circular concepts, while athletes and consumers have new expectations in terms of style, performance and environmental awareness. Whether for brands, trendsetters or fashion lovers, this article shows how outdoor aesthetics are evolving and which trends are shaping the industry.
According to OutDoor Sport Valley, players in the outdoor industry are striving to gain better control of the entire value chain. The trend towards specialization in product development has increased significantly: while 49% of professionals in the outdoor sector were specialized in 2015, this proportion had risen to 66% by 2023.
At European level, key market data was discussed at the Sustainable Ski Industry Summit at ISPO Munich. The Fédération Européenne de l'Industrie des Articles de Sport (FESI), Atomic, Protect Our Winters (POW) and the Winter Sports Sustainability Network (WSN) analyzed key industry figures. The industry's focus is on recycling, the circular economy, life cycle analyses, regulatory preparation and the decarbonization of the value chain.
In France, the footwear market grew by 7.8% in 2024 according to Union Sport & Cycle™. In China, the bicycle market continues to dominate with brands such as Rapha™, Castelli™ and Pas Normal Studios™, while up-and-coming players such as Neza Cycling and GRC are becoming increasingly important.
Outdoor consumers continue to place a high value on brands' commitment to the environment. However, as Fredrik Ekström emphasized at the last ISPO Munich, their expectations vary greatly depending on the type. The customer relationship is changing and brands are adapting their campaigns and presence accordingly.
At an institutional level, Martin Fourcade, six-time Olympic biathlon champion, has withdrawn his candidacy for the presidency of the Organizing Committee of the 2030 Winter Olympics (COJOP). The reason? His convictions. He was unable to reach an agreement with all decision-makers, particularly with regard to sustainability, resource conservation, governance, the long-term vision of the project and regional anchoring.
"Function is beauty " - this is the guiding principle of the Japanese brand Mont.Belle, which was founded by mountaineer Isamu Tatsuno. Function is beauty. This principle is reflected in the current trend: a comeback of utilitarian fashion. Functional, technical pieces, inspired by the outdoor segment, impress with their design, workmanship and versatility. They combine aesthetics with practical features for different occasions and activities.
This trend can be seen in exciting collaborations such as the latest capsule collection from Japanese brand And Wander™ with influential New York streetwear label Hidden NY™. Established ski brands are also increasingly turning to all-season footwear to make their ranges attractive across the seasons.
At the same time, an athletic chic trend is shaping the fashion scene. Labels such as K-Way™ and Aigle™ are reinterpreting retro aesthetics and giving them a high-quality, urban touch. Aigle™ impresses with collabs such as Ganni™ or Carhartt™, while designer Todd Snyder causes a stir with his "Mountain Core" aesthetic at the Milan fashion show for Woolrich Black Label. These styles, at the interface between outdoor and streetwear, demonstrate the growing hype around versatile looks.
The customization wave continues to roll - and not just since yesterday. The idea of customizing and improving equipment to combine performance, aesthetics and originality has long since established itself as an integral part of the outdoor and action sports scene.
Inspired by the legendary MTV™ show "Pimp My Ride", this movement finds its expression in sports such as cycling, skateboarding and water sports. The French photographer and surf enthusiast Hadrien Brunner is bringing a new coaching dynamic to the scene with his test videos and tutorials on foil surfing, skateboarding and water sports equipment.
This development is closely linked to the **DIY culture ("Do It Yourself") ** and goes far beyond purely optical adjustments. It's about real technical & ergonomic upgrades that enhance performance and improve the sports experience. This "augmented outdoor" trend could also promote the longevity of sports equipment - by strengthening the emotional connection to individually optimized equipment.
In a completely different direction, Lucas Pinheiro Braathen, a Norwegian-Brazilian ski racer, is a breath of fresh air in the world of alpine skiing. With his unconventional style and creative approach, he is bringing a new, rebellious dynamic to the scene. The 24-year-old is passionate about fashion and music - and this is reflected in his appearance.
His partnerships with legendary ski brands such as Moncler™ and Atomic Ski™ show the growing connection between luxury and sport. But not everyone celebrates his style. In an interview with the French magazine L'Équipe™, he says that he is not criticized on social media for his sporting achievements, but for his "too feminine" or "eccentric" outfit.
These two stories show how challenging it can be for athletes to openly express their attitude. Their decisions have long had an impact that goes beyond pure competition - they are changing the image of skiing and inspiring a new generation.
At the same time, they raise important questions: How open is the sports business to diversity? How seriously is sustainability really taken? And finally, how can established brands take advantage of the growing connection between urban and sporty target groups?
Giving products a second chance or reinventing their use - this trend is becoming increasingly popular. But who are the players combining creativity, style and sustainable sourcing?
This trend has long gone beyond pure recycling - upcycling is becoming a creative means of expression and a statement for responsible consumption.
With the trend towards Quiet Outdoor and the fusion of luxury and sports codes, outdoor references are increasingly conquering international Fashion Weeks. A perfect example: Salomon, which is consistently pursuing its Salomon Sportstyle strategy.
At Paris Fashion Week, the brand presented its second collaboration with New York designer Sandy Liang - accompanied by brand ambassadors Alex Cissé and Evie Richard.
Other top designers and brands are also focusing on the outdoor sports look :
Their looks are characterized by a sophisticated mix of innovation, volume and sports-inspired details. Functional, technical materials meet structured cuts that combine fashion and performance.
Brands, suppliers and athletes are walking a fine line between adaptation, creativity and the conscious use of resources. How can you promote sustainable design without sacrificing style?
So is it possible to measure the impact of creative processes by the personalization, circular economy and multifunctionality of products and experiences? The answer to this question could shape the future of the outdoor industry.
