ISPO 2026 (3–5 November, Amsterdam RAI) is back with a clear ambition: to reconnect the global sports, outdoor and performance industry and create a platform that feels relevant, energised, and genuinely valuable.
Led by Raccoon Media Group in partnership with Messe München, and co-located with the International Running Expo, ISPO is entering a new chapter, one built on fresh thinking, sharper focus, and an experienced team who understand how the industry is evolving.
So, who’s behind it?
The Team Behind ISPO
Tracy Bebbington - Joint Managing Director
With over 25 years in the events industry, Tracy brings deep experience in building and scaling global trade shows. Her role is about making sure ISPO is strategically strong, operationally sound, and delivers on what it promises.
Soraya Gadelrab - Joint Managing Director
Soraya leads the strategic vision and product development of ISPO. Her career has been shaped by transforming large-scale exhibitions into platforms that go beyond the show floor, creating long-term value, collaboration, and industry momentum.
Alex Bennett – Commercial Director
Alex is responsible for shaping the commercial direction of ISPO, with a focus on growing revenue and building lasting partnerships across the global sports and outdoor industry. With a strong background in fitness, sport and outdoor sectors, he takes a practical, results-focused approach to connecting brands with the right opportunities, helping ensure ISPO delivers real value for exhibitors, sponsors and partners.
Susanna Bailey - Marketing Director
Susanna leads ISPO’s global marketing strategy, focused on attracting a high-quality audience and delivering real ROI for exhibitors and partners. With 20+ years in B2B event marketing, her strength lies in building engaged, relevant communities at scale.
Kate Jamieson - Content & Business Development Director
Kate shapes the voice and substance of ISPO, from the show floor stages to the Leaders’ Summit programme. With a background in publishing, marketing and live events, her passion is creating content that resonates, sparks conversation, and stays with audiences long after the event ends.
Sarah Arnold - Hosted Buyer Programme Lead
Sarah leads the newly structured Hosted Buyer Programme. With 25 years in the meetings and events sector, she focuses on creating meaningful, high-value connections between buyers and exhibitors.
Nick Fielding - Operations Director
Nick ensures ISPO runs smoothly for everyone involved. From venue management to large-scale exhibitions, his experience includes launching events from scratch, including shows that now attract over 135,000 visitors annually.
Ipek Saltik - Partnerships Manager
Ipek manages ISPO’s global representatives' network, playing a key role in reaching international markets. Having worked across sales leadership and exhibition management, she knows how to add value at every stage of an event’s lifecycle.
Sam Homersham - Sales Manager
Sam works directly with exhibitors and partners to help them get the most out of ISPO. His focus is relationship-driven, connecting brands with opportunities, supporting growth, and making the whole process collaborative (and enjoyable).
Ellen Hodgson - Marketing Manager
Ellen drives ISPO’s campaign engine, blending bold creative thinking with data-led decisions. Her mission? Build buzz, grow audiences, and make ISPO the event the industry can’t scroll past.
Ellie Mansfield - Content Producer for Tech Solutions Hub
Ellie curates speaker programmes focused on innovation, performance, and technology. With a Sport & Exercise Science background, she brings academic insight into practical, forward-looking content for the Tech Solutions Hub.
Laura Ostapowicz - Content Producer for Textiles & Fashion Hub and ISPO Podcast Studio
Laura helps shape conversations across ISPO’s stages, working closely with speakers, designers and brand leaders. Her background in styling, marketing and production brings a fresh, creative lens to the programme.
Florie Craddock – Content Producer for Brand & Retail Horizons Stage & BrandNew Awards
Florie's role as Content Producer on ISPO is to oversee the programming of the show floor content, with 6 content areas including a new Podcast Studio feature. With a passion for the intersection between winter sports and business, she curates the content for the Brand & Retail Horizons Stage, alongside being the Project Manager for the BrandNew Awards.
Martha Collings - Marketing Executive
Martha supports ISPO’s marketing campaigns and manages social media. Joining Raccoon straight from university, she helps bring ISPO’s personality to life across digital channels.
To the ISPO team: In three words, who are you?
Why we believe ISPO Matters
We asked the team why ISPO 2026 matters and why it deserves a place in your calendar.
1. A Reset for the Industry
This isn’t just another edition. New location, new team, new investment. ISPO is being rebuilt with intention. It’s a rare opportunity to be part of something evolving from the ground up and help shape what comes next.
2. An Innovation-First Platform
ISPO is where ideas turn physical. From innovative gear to future-facing solutions, it’s a hands-on view of where sport, winter sport, outdoor, and performance are heading and how innovation is being applied right now.
3. High-Value Connections That Matter
With the introduction of a structured Hosted Buyer Programme, ISPO is focused on quality over quantity. Expect meaningful conversations, relevant decision-makers, and opportunities designed to deliver real outcomes.
4. The Industry Moment
ISPO is where the global sports business comes together. It’s serious business but it’s also about shared passion, energy, and face-to-face connection. If you want to be part of the conversation shaping the future of the industry, this is where it happens.
To find out more, visit www.ispo.com and to register your interest in attending, complete the form here.