We are thrilled to kick off our Athlete & Influencer Programme spotlights with Stuart Dick, @gbscotland, a Scottish cyclist and storyteller exploring the connection between people, places, and riding.
Through his platform GBScotland, Stuart documents everything from local forest loops to long-distance challenges, capturing the quieter side of cycling that often goes unnoticed.
Alongside his riding, Stuart is passionate about building community and making cycling more accessible, encouraging others to discover their own adventures, no matter how close to home they begin.
We Spoke to Stuart about his involvement with sport and what he is excited about seeing at ISPO.
1. Tell us a bit about you and your sporting background
I’m a Scottish cyclist and content creator with a passion for endurance riding, storytelling, and building community through sport.
What started as a way to stay fit quickly became something much bigger, a way to explore Scotland, challenge myself, and connect with others. Over the years I’ve taken on sportives, long-distance endurance events, and more recently gravel racing, including preparing for events like The Rift in Iceland and Chase the Sun.
At the heart of it, I’m driven by inspiring others to get on a bike and experience what cycling can bring to their lives.
2. What is your favourite sport
Cycling! Without a doubt.
I love the freedom of it. One minute you’re riding through quiet coastal roads, the next you’re deep in the hills or pushing yourself against the clock. It’s both personal and social at the same time.
There’s also something powerful about how simple it is, just you, the bike, and the road, but it can take you anywhere, physically and mentally.
3. What are you most looking forward to at ISPO
Meeting people who share the same passion for sport, creativity, and innovation.
ISPO feels like a space where sport goes beyond performance, it’s about community, storytelling, and the future of how we experience sport. I’m especially looking forward to connecting with brands and creators who are pushing boundaries and finding new ways to inspire people to be active.
And if I’m honest, just soaking it all in and coming away with fresh ideas.
4. If you could train with any athlete (past or present), who would it be?
Wout Van Aert.
He’s the definition of an all-round athlete, strong on the road, incredible in cyclocross, and capable across so many terrains.
I’d love to experience that level of versatility and mindset up close, and probably get humbled pretty quickly in the process!
5. How do you use your social media channels to connect with your audience?
I try to keep everything real and relatable.
My content isn’t just about performance, it’s about the full experience: the early starts, tough conditions, the small wins, and the people you meet along the way. I share stories, not just stats.
I also like to make it interactive, asking questions, encouraging people to share their own journeys, and building a sense of community. If even one person feels inspired to get out on their bike because of something I’ve shared, that’s a win for me.
6. What’s something people would be surprised to learn about you (fun fact!)
I have ADHD, and it’s played a big role in shaping who I am, both on and off the bike.
It’s taught me to channel energy into something positive, to stay curious, and to fully embrace the moments that matter. Cycling has become a huge outlet for that, giving me focus, clarity, and a sense of balance.
It’s not something I see as a limitation, more a different way of experiencing the world, and one that’s helped shape my creativity and drive.
We can’t wait to welcome Stuart to the Expo this November! Don’t forget to register for your ticket to attend.
Have a platform and a love for sport? We'd love for you to join the programme!