Amsterdam, 4-5 November 2026 - ISPO 2026 has launched its new Hosted Programme, a targeted initiative designed to connect senior retail decision-makers, selected distributors and brand innovation leaders with the global brands and suppliers shaping the future of sport, outdoor and active lifestyle.
Developed as part of ISPO’s evolution into a more commercially focused industry platform, the programme will facilitate high-value meetings, accelerate product discovery and create new business opportunities across the sporting goods market.
Taking place at ISPO’s inaugural Amsterdam edition, the Hosted Programme will give exhibitors direct access to qualified buyers and decision-makers responsible for purchasing, category strategy, product development and innovation.
Hosted participants will receive reimbursed travel and accommodation, exclusive networking opportunities as well as access to dedicated event facilities. In return, they will commit to a schedule of pre-arranged meetings with exhibiting brands of their choice, ensuring meaningful engagement and measurable business outcomes.
"Trade shows are at their best when they bring the right people together to do business," said Tracy Bebbington, Joint Managing Director of ISPO at Raccoon Media Group. "The Hosted Programme is designed to connect exhibitors with senior retail decision-makers, distributors and innovation leaders actively seeking new products, partnerships and growth opportunities."
The programme is strictly only open to qualified retailers, selected distributors and brand representatives with direct responsibility or influence over buying decisions, assortment planning, sourcing and product innovation.
Organised by Raccoon Media Group in partnership with Messe München, ISPO 2026 is expected to welcome more than 25,000 industry professionals and over 850 exhibitors. Major retailers already engaged with the event include Ellis Brigham, Intersport, JD Plc, EK-Retail, TitleNine, Mountain Warehouse, Back Country, Hervis, Sports Pursuit, Sportscape and Outdoor Prolink amongst others.
Applications for the ISPO Hosted Programme are now open. Places are limited and participants will be selected according to programme qualification criteria. Visit https://www.ispo.com/expo/hosted-buyer-programme to find out more.