Applications for the ISPO 2026 Athlete & Influencer Programme are officially open, and we’re excited to welcome athletes, creators and influencers from across the sporting world to apply.
This programme is designed for individuals with an established platform in the sports, outdoor or active lifestyle space who want to connect with the global sporting industry under one roof. It offers a unique opportunity to engage directly with brands, decision-makers and innovators shaping the future of sport.
ISPO is the world’s most influential trade event for the sporting goods, outdoor and winter sports industries, representing the entire value chain from materials and manufacturing, brands and products to trade and customer experience.
Successful applicants to the Athlete & Influencer Programme will receive access to an exclusive package of benefits, including:
- A free VIP ticket to ISPO (worth €99)
- Access to The International Running Expo, Europe’s only dedicated business event for the running industry
- Entrance to the Influencers & Athletes Lounge, with dedicated content and networking opportunities
- Invitations to an inclusive, influencer-only networking event
- A Guided Tour around the show, including introductions to key brands
- Opportunities to create content with leading brands and industry speakers
- A curated goodie bag
- An exclusive Influencer Brunch
- Access to the ISPO x IRX afterparty alongside brands and speakers
- Shout outs across selected ISPO Newsletters and social media channels to our well-connected network
- A digital participation opportunity via our social channels for those unable to travel to the event
- Sessions running throughout the Expo on Content Creation and how Brands can work with influencers
This programme is your chance to amplify your voice, grow your network and play an active role in the conversations shaping the future of sport.