Raccoon Media Group is excited to announce that Fabletics will join this year’s brand roster that is gaining momentum at ISPO 2026. Fabletics will not only be exhibiting this year but will also be official partner of the Athlete & Influencer Programme which will be powered by Fabletics.
Fabletics, the global active lifestyle brand known for combining performance-driven activewear with fashion-forward design for both women and men, has confirmed its participation at ISPO 2026, where the brand will showcase its latest collections and connect with retailers, buyers, athletes, media and creators from across the global sports and active lifestyle industry.
Taking place in Amsterdam from 3–5 November 2026, ISPO 2026 marks Fabletics’ return to the event following the brand’s previous presence at ISPO 2024. As part of its expanded involvement this year, Fabletics will also partner with ISPO on the ISPO Athlete & Influencer Programme, creating new opportunities for the brand to engage directly with its ambassador and creator community in person.
The partnership reflects Fabletics’ continued investment in building meaningful connections across both wholesale and creator channels as the brand continues to expand its global presence.
“We’re incredibly excited to be part of this new chapter for ISPO and to join the event in Amsterdam,” said Mark Ralea, General Manager Fabletics Europe. “The move to Amsterdam and the fresh direction for ISPO creates an exciting opportunity for brands, athletes, creators and the wider industry to come together in a more connected and culturally relevant way. ISPO provides a fantastic platform for us to showcase the continued investment we’re making in the Fabletics brand, build strong relationships across the industry and present our latest collections and vision to the market as a whole.”
While Fabletics has built significant success through its subscription-led VIP membership model, the brand continues to see wholesale and physical retail as an important part of its long-term growth strategy, working alongside its direct-to-consumer business rather than competing with it.
Through its wholesale retail partnerships, consumers are able to purchase Fabletics products without a VIP membership, creating greater accessibility to the brand while offering retail partners a differentiated proposition within the activewear market.
“Retail gives consumers the opportunity to purchase standalone products while also allowing them to experience the quality, fit and performance of the product firsthand, something that remains incredibly important and cannot be fully replicated online,” Mark Ralea added “Our wholesale strategy is designed to complement our membership model, not compete with it. Retail partners play an important role in helping new consumers discover the brand in a more tangible and accessible way while allowing us to expand our reach across different markets and audiences.”
Sponsorship of the Athlete & Influencer Programme
As part of the ISPO Athlete & Influencer Programme, Powered by Fabletics, the brand will work closely with athletes, creators and ambassadors attending the event, further strengthening relationships with its existing global influencer community while creating opportunities to connect with new talent and partners.
“We currently work with more than 1,500 influencers in our monthly campaigns across Europe as part of #TeamFabletics but opportunities to interact with our ambassadors in person are rare,” said Daniel Klarkowski, VP Brand Communications & Partnerships for Fabletics Europe. “ISPO gives us the chance to bring that programme to life through more engaging experiences and by building a stronger emotional connection with our supporters.”
The brand also sees ISPO 2026 as an opportunity to introduce new creators and industry partners to the Fabletics experience in a face to face environment.
“Face-to-face interaction is incredibly important to us, not only because it allows people to experience the quality of the product directly, but also because it gives us the opportunity to showcase the people behind the brand and the energetic spirit of the business in a real-world environment,” Mark Ralea pointed out. “The value of in-person relationship building with retailers, buyers, creators and ambassadors was a major driver behind our decision to invest in ISPO, and we’re looking forward to meeting partners from across the industry throughout the event in Hall 1 - Stand: 1E10”
Speaking on the partnership, Soraya Gadelrab, MD of ISPO at Raccoon Media Group, said: “Fabletics is a globally recognised brand with strong relevance across fitness, fashion and lifestyle, making them an exciting addition to this year’s exhibitor line-up. We are thrilled to be partnering with them on the ISPO Athlete & Influencer Programme, Powered by Fabletics, as we continue to evolve ISPO into a more immersive and commercially relevant experience for the industry.”
Fabletics joins a growing roster of global brands confirmed for ISPO 2026, as the event continues to evolve its platform for the international sports, fitness and active lifestyle industry. Organised by Raccoon Media Group in partnership with Messe München, ISPO 2026 will bring together leading brands, retailers, distributors, athletes, influencers and industry professionals from across the sector.
The announcement reflects continued momentum for ISPO as it evolves its platform and experience for the global sports, fitness and active lifestyle industry, bringing together leading brands, retailers, distributors, athletes, influencers and industry professionals from across the sector.
With more than 850 exhibitors already confirmed and strong retailer engagement from names including INTERSPORT, Ellis Brigham, Decathlon and Amazon, ISPO 2026 is expected to welcome over 25,000 industry professionals and key opinion leaders to Amsterdam this November.