ISPO, the world’s most influential trade event for the sporting goods, outdoor and winter sports industries has revealed the first wave of confirmed exhibitors set to appear at this year’s show. With the exhibitor list now live and continuing to grow, ISPO will take place at RAI Amsterdam from 3–5 November 2026, offering industry professionals an early insight into the brands, innovations and trends shaping the market.
ISPO’s two-day programme is where trends surface, challenges get unpacked and conversations spark between people who rarely sit still for long. If you’re planning to attend, now is the ideal time to begin mapping out your visit.
Early exhibitor confirmations are already pointing to a diverse and increasingly international show floor. A wide range of brands, from outdoor and performance specialists to innovators in apparel, footwear and technology are now confirmed across the ISPO floorplan, with The International Running Expo co‑located alongside it. Together, they offer an early snapshot of the breadth of innovation visitors can expect this November.
And this is only the beginning. Hundreds of global brands are set to be revealed over the coming weeks as the ISPO line-up continues to grow, reflecting the full spectrum of the sporting goods, outdoor and performance industries.
Key brands highlighted across ISPO & The International Running Expo floorplan :
- Suunto – A pioneer in multisport watches, GPS devices and performance analytics, trusted for durability and accuracy in demanding environments.
- Coros – A high‑performance watch and metrics brand used by elite endurance athletes, with a focus on battery life and advanced training data.
- Hestra - A Swedish, family‑run glove specialist founded in 1936, renowned for craftsmanship and durable, high‑quality gloves used worldwide.
- Bergans of Norway - A historic Norwegian outdoor brand founded in 1908, known for pioneering the external‑frame backpack and producing technical clothing and expedition gear.
Alongside the growing exhibitor list, ISPO will also feature a strong international presence with a series of national and industry pavilions, bringing together leading manufacturers, innovators and emerging talent from around the world.
- Portugal Pavilion – Featuring ATP (Textile & Clothing Association of Portugal) with representation both in the brands hall and the manufacturing zone.
- Spain Pavilion – Led by AFYDAD (Spain is Sport).
- Polish Pavilion – Showcasing key Polish sport and outdoor companies.
- Two Korea Pavilions -Korea Outdoor & Sports Industry Association & KTC – Korea’s Global Brands Pavilion
- China Pavilion – Bringing together a diverse range of Chinese manufacturers and innovators.
- India Pavilion – Presented by the Sports Goods & Toys Export Promotion Council.
- Pakistan Pavilion – Highlighting the country’s growing sporting goods industry.
- Turkey Pavilion – Represented in both the brands and manufacturing halls by the Istanbul Apparel Exporters’ Association.
- Four Taiwan Pavilions - Taipei Sporting Goods Association , Taiwan Sporting Goods Manufacturers Association , Taiwan Textile Federation & Taiwan Spectacles Industry Association
With many more announcements still to come, the 2026 edition is already shaping up to bring together the industry’s most forward‑thinking brands, united under one roof.
Click here to take a walk-through of the ISPO map with Joint Managing Director Soraya Gadelrab, for a short preview that sets the scene for what’s to come.
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