Early demand for ISPO 2026 is surging, with global brands rapidly securing their place at the most influential meeting point for sporting goods, outdoor and winter sports.
Following an exceptionally strong rebooking phase and a powerful launch to the sales campaign, momentum is building at pace across every corner of the sector.
ISPO, the world’s leading event for the sporting goods, outdoor and winter sports industry will be held in Amsterdam on 3–5 November 2026. With more than 280 exhibitors already confirmed and over 50% of the floorplan secured with 10 months still to go, enquiries are accelerating from across the globe.
This early wave of commitment reflects growing industry confidence in ISPO’s renewed positioning and underlines its role as the essential global platform where the biggest brands, boldest ideas and most influential decision-makers come together.
A first for ISPO: Onsite rebooking sparks record early commitments
ISPO 2025 in Munich marked the first time exhibitors were able to secure their space immediately for the next edition, and the industry reacted positively.
Brands and businesses spanning sporting goods, outdoor, fitness and manufacturing seized the opportunity, committing early to ISPO 2026 in Amsterdam, which will debut under its new, future-focused positioning.
This strong response highlights a growing appetite for ISPO’s renewed mission: uniting the entire global value chain - from materials sourcing and product creation to brand development, retail, performance innovation and the consumer experience - within one powerful, connected marketplace.
Early confirmed exhibitors include:
- Head Fitness – Manufacturer and distributor of professional and home gym equipment since 1985.
- Reebok Accessories (via Joumma Bags) – Joumma Bags produces travel gear including licensed Reebok backpacks and luggage.
- Tanboer – Chinese down jacket brand known for warm, innovative, sustainable outerwear since 1999.
- Mac In A Sac – Northern Irish brand making high performance waterproof, packable outerwear.
- Wave Amsterdam – Amsterdaminspired fashion brand blending comfort, quality, and modern urban style.
- Alpina – Slovenian footwear and sports brand producing high performance ski and outdoor gear.
- Rigorer – Chinese performance basketball brand offering quality footwear and gear since 2014.
- F2 Fun & Function (F2 Boards) – Surf and snow sports brand known for windsurf, SUP, snowboard and foil equipment.
- Restube – Brand of compact inflatable safety buoys for swimmers, surfers, and water adventurers.
- Nordberg – Scandinavian inspired outdoor brand offering quality fleece, soft shells, and jackets.
- Sumarpo – Eco focused triathlon brand creating performance wetsuits and endurance gear.
- Shore2Sea – UK retailer of marine and outdoor equipment.
- Drytech (Real Turmat / Real Outdoor Food) – Norwegian producer of premium freeze dried outdoor meals.
- Gymstick – Fitness brand offering innovative training tools and functional equipment.
- Icebug – Swedish brand specialising in traction enhanced footwear for outdoor conditions.
- Glerups – Danish brand making premium natural wool slippers.
- InResST – Maker of recycled materials transforming discarded ocean fishing nets into high performance nylon.
- Thermore – Milan based leader in sustainable thermal insulation for apparel using recycled fibers.
Industry leaders welcome ISPO’s renewed vision
Support for ISPO’s new direction extends beyond bookings. Industry leaders are vocal in their confidence in ISPO’s return to the global stage.
David Nordblad, Secretary General of the Scandinavian Outdoor Group, commented:
“A big win for the industry - ISPO is back as the leading global tradeshow, together with a great partner to back it up and take it to the next level.”
Setting a new benchmark for global trade events
Delivered by Raccoon Media Group in partnership with Messe München, ISPO 2026 will debut a re-imagined global platform at RAI Amsterdam. The event will be co-located with the International Running Expo, Europe’s only B2B trade show dedicated exclusively to the running industry.
With over 25,000 visitors and buyers expected and more than 2,000 exhibiting brands and businesses, ISPO 2026 will act as a global launchpad for:
- New product announcements
- Retail and distribution conversations
- Sustainability and circularity insights
- Cross-sector collaboration
- International brand exposure
- Supply chain and materials innovation
With half of the show floor already secured and momentum accelerating, brands shaping their 2026 strategies are encouraged to act early.
“Exhibiting at ISPO 2026, means your brand gains unparalleled visibility among the world’s leading buyers, retailers, manufacturers, distributors, and media. We want brands taking centre stage at this global industry gathering, rather than watching from the side lines” said Soraya Gadelrab, Joint Managing Director for ISPO.
Interested in exhibiting and sponsorship opportunities at ISPO 2026? You can enquire here.