The UK padel market will take a major step forward in 2027 with the launch of PadelXpo, the first large-scale event designed to bring together the full ecosystem of the sport at scale. Taking place at the NEC Birmingham on 5–6 June 2027, the event will unite players, fans, brands, clubs, operators and industry leaders in one high-energy setting.
Launching with an impressive line-up of sporting stars, celebrities and industry partners already confirmed, PadelXpo is set to become the UK's definitive celebration of one of the world's fastest-growing sports.
Padel has seen rapid growth across Britain, with participation more than doubling in the past year to over one million players and more than 1,500 courts now in operation nationwide. Awareness of the sport continues to accelerate, with millions more expected to discover the game in the coming years. Despite this momentum, the UK has lacked a single platform that connects the sport's consumer audience with its commercial landscape.
PadelXpo has been created to fill that gap, providing a central meeting point for the UK padel market and a space where participation, culture and commercial opportunity come together.
Across two days, the event will combine demo courts, tournaments and coaching with a large-scale exhibition featuring more than 200 brands spanning equipment, apparel, technology, nutrition, wellness and lifestyle. Alongside the consumer experience, a curated networking programme will facilitate meetings between buyers, operators and brands, creating a focused environment for business development and partnership building.
A dedicated Show Court will sit at the heart of the event, hosting a programme of exhibition matches and tournaments featuring a mix of professional players, elite athletes, creators and celebrity guests competing for a charity prize pot.
Already confirmed to appear are Brit Award Winner & Rapper, Aitch, comedian Jason Manford, former England cricket captain Michael Vaughan OBE, Olympians Chemmy Alcott, Montell Douglas and Gail Emms, alongside GB padel player Nikhil Mohindra and Sky presenters Gail & Jo, with further names to be announced in the lead-up to the event.
The event has also secured strong support from across the industry, with founding partner Palair joined by Inclusive Padel Tour, The Padel Foundation, JM Academy, Sports Insight, PadelNation, Eutopia Agency and ISPO as confirmed partners, underlining the sector-wide backing for a dedicated national event.
PadelXpo is being launched by Raccoon Media Group, the award-winning events and media business behind a portfolio of leading sport and participation events across the UK, Europe, the USA and the Middle East.
Mike Seaman, Group CEO of Raccoon Media Group, said:"Padel is one of the most exciting sports stories in the UK right now, with strong participation growth, a highly engaged audience and increasing international attention. The market has reached a point where it needs a central platform that brings everything together.
PadelXpo is our investment in that next phase. The calibre of players, personalities and partners who have already committed demonstrates the appetite for an event that represents the entire sport. We're creating an experience that reflects the energy and accessibility of padel while providing a serious environment for business, partnerships and growth. It will give the UK padel community a focal point and a place to build from."
Raccoon Media Group has a strong track record of launching and scaling events in high-growth sectors, combining live experiences with content, community and commercial opportunity. PadelXpo follows that approach, offering a format that supports both participation and industry development at scale.
Exhibitor bookings and partnership opportunities for the inaugural event are now open, with a limited number of founding positions available.
Exhibitor bookings and partnership opportunities for the inaugural event are now open, with a limited number of founding positions available. For more information, visit www.padelxpo.com or contact the team at Raccoon Media Group at