Trends



Sports business
A view into the Bergzeit-Store in Gmund am Tegernsee.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.



Running
The trend: start into the running summer with individualized shoes.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.



Sustainability
Der Nachhaltigkeits-Experte Steve Richardson will Konsumenten dazu bringen, weniger zu waschen.
Mountains of dirty clothes accumulate especially among athletes. Steve Richardson wants to make consumers wash less. With a study he proves how important this is for climate protection. He also explains how the laundry pile can be reduced.

China
En_Mourinho_China-Fans-020318
An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.