Industry trends

Find out how you can successfully use AI sales agents for your brand and make processes more efficient.

From athleisure to circular design: the most important trends for brands and retailers in 2025.

How small-sided football is becoming an innovation driver for brands, media and retailers – and what you can take away from it.

Synthetic personas help test products and understand target groups. An interview with experts in product innovation.

1.8 billion people are inactive - a great opportunity for brands to inspire young target groups with innovation and create new growth.