Trends



Winter sports
Special highlights in the Absolut Park in Flachauwinkl are the halfpipe and the Burton Stash Park, where wooden obstacles are integrated into the natural terrain.
Freestylers love challenges, which they find in winter in the numerous snowparks. For snowboarders and freeskiers the kickers in every size, the rails and boxes in the fun parks mean a huge playground. ISPO.com shows the most beautiful snowparks of the world in a picture gallery.




Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Outdoor
Die Digitalisierung erreicht auch die Outdoor-Welt
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.