Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.
Customization, individualization, adaptation: That's what running shoe purchase 2018 is all about - what functionalities and designs can runners individually influence - and how? Several manufacturers have answered this question to ISPO.com.
Beachbody, the netflix of fitness, launches a clothing brand. CEO Killick Datta explains in an interview how he intends to establish the newcomer in the growth market. The first collection will soon be available.
Mountains of dirty clothes accumulate especially among athletes. Steve Richardson wants to make consumers wash less. With a study he proves how important this is for climate protection. He also explains how the laundry pile can be reduced.
An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.
At the ISPO Munich 2018 trade visitors and sports stars were able to see innovations. Many stars, the new ISPO Digitize Area - and for the first time the world's largest sports business fair came to the city! The highlights in pictures.