Sporting goods



Sustainability
In trail running, everyone sets their own limits.
More and more active people are willing to pay more for sustainably produced and environmentally friendly sporting goods according to a new study. Deloitte GmbH Germany published this study on the general consumer behaviour of sports enthusiasts aged 15 and over in Central Europe.





Promotion
DISRUPTION SC ALLIANCE: A lively, nimble women’s ski that packs a serious punch – a quick turning radius, Dark Matter Damping in the tip and tail, and carbon reinforcement – for an engaging, short-turn feel as you tear up the groomers.
At the K2 Disruption Cup, K2 Skis not only presented the new Disruption line of piste skis to around 250 trade partners and press representatives from all over Europe. K2 athletes battled against each other in the first Disruption Cup Race in direct 1:1 competition and tested the new collection for its performance. The Disruption collection combines high-end technologies and K2 style – super fun skiing guaranteed.