In an interview with ISPO.com, Jürg Capol takes a critical look at the marketing strategies of the World Ski Federation and reveals which winter sports have become much more attractive from his point of view.
Urs Lehmann, President of the Swiss Ski Federation, wants to change a lot in his sport. He wants to modify the race formats as well as a new starting point for the Olympics.
(Promotion) Pin bindings with improved inserts herald a new era in ski touring pleasure. These bindings make the ascent easier, more comfortable, and safer.
Ski jumper Andreas Wellinger is the second best DSV eagle at the Four Hills Tournament. At Olympia 2018 in Pyeongchang he is now at the very top: Wellinger wins the jumping from the normal hill and gets silver from the big hill.
Ski jumping star Andreas Wellinger is one of the favourites of the Four Hills Tournament as world champion and Olympic champion. In an interview with ISPO.com, he reveals why he would like to surf the Eisbach in Munich, but prefers to cook at home instead.
Michael Greis retired as a biathlete six years ago. In our interview, Michael Greis reveals what he’s doing now and how he regards Germany’s current athletes.
The stars of the Ski Jumping and Biathlon World Cup are also popular in the social media. ISPO.com shows the ranking of the ten most successful Instagram profiles of ski stars. Kamil Stoch of course made it into the ranking, but there are also two Germans and the 16th of the last Ski Jumping World Cup.orld Cup.
The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.
Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.
Whether it is in the Four Hills Tournament, the Ski Jumping World Cup or the Olympics in Pyeongchang: Martin Schmitt will again be a regular present on the screen – as an expert during the TV program Eurosport. In an interview, he talks about the ski jumping business and the topic of money.
