Ski jumping

Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.

Whether it is in the Four Hills Tournament, the Ski Jumping World Cup or the Olympics in Pyeongchang: Martin Schmitt will again be a regular present on the screen – as an expert during the TV program Eurosport. In an interview, he talks about the ski jumping business and the topic of money.

As World Cup leader Richard Freitag was the favourite in the Four Hills Tournament. However, after a crash in the third jumping competition, he quit - but he is still a beacon of hope for a new ski jumping boom in Germany, which makes the sport interesting for the advertising industry as well.

Polish citizen Kamil Stoch is a social media millionaire – and one of the greatest gold contenders for the 2018 Olympics in Pyeongchang.

Stefan Kraft snagged the World Championships gold medal away from Germany’s ski jumping star, Andreas Wellinger, twice. The Austrian athlete aims to celebrate at the 2018 Olympics in Pyeongchang as well – he’s still missing Olympic gold.

The plans are already quite concrete: Starting in winter 2016/2017 there could be a Four Hills Tournament in Norway.

The ski jumping grand slam enchants – and moves – millions around the new year. Yet given all this money, showmanship and the risks taken by the athletes, the underpaid jumpers still receive relatively little.