ISPO SHANGHAI – a very special melting pot for everyone in the sports sector. Explore what Social Trends our exhibitors came up with in 2017, written by trendscout Louisa Smith.
ISPO SHANGHAI is happening now for the third time: The forecasts for 2017 look good, and are confirming the unchecked demand. Get an overview of the program here.
The Chinese market ticks differently: Outdoor brand Mammut is advertising on TV, Lowa with actors, and Fjällräven nearly made a grave mistake before its market entrance.
