Eliud Kipchoge is the first person in the world to run a marathon under two hours at the Ineos 1:59 Challenge. ISPO.com takes a closer look at how the Kenyan made history and the role chemical giant Ineos played in this.
Running is mass sport and passion. What runners wear is a matter of attitude - and sometimes a statement. ISPO.com presents running brands beyond the big players and shows how they focus on their unique brand messages.
The distance of over 21 kilometres is booming - not only in Germany, but throughout Europe. ISPO.com takes a closer look at the growing popularity of the half marathon distance and the motivations of the runners.
According to well-known German ultra runner, Anne-Marie Flammersfeld, the industry invests too much in advertising. Conclusion of the Trail Running series on ISPO.com
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
What are the start-ups that will be shaping the future of sports? We present 5 new wearables that are making advanced-level activity tracking, coaching, and recovery aid available for everyone.
For the "Fit Kids" of the SOS Children's Village, running is part of the weekly schedule. The observations of their running coaches coincide with scientific findings and also encourage parents to imitate them: Running helps with socialization.
Tough Mudder, Spartan Race & co: Anyone can run, crawl through mud, and scale obstacles. We have collated the key facts for each of these popular events.
