Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in big cities. Can the self-organized or professionalized running groups also be interesting for local sports retailers? ISPO.com spoke with brand representatives.
Plan your own running or cycling route in advance, track during the run and at the same time learn more about your own performance. ISPO.com shows you how to do it.
Running is going viral on social media. Every day, the community shares pictures and stories on Instagram - from training sessions to competitions to private moments. Whether you're a hobby runner, trail runner, or ultrarunner - with over 37 million posts, every type of runner will find their own personal running motivation.
As a provider of home fitness, Peloton relies on high-quality hardware, digital technology, and content. The head of marketing Germany talks to ISPO.com about the successful concept.
Running and jogging in winter is not possible? You can, says running expert Volker Haußmann. He gives tips for running in winter. Especially in this winter season, it's the perfect balance.
ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.
Tough Mudder, Spartan Race & co: Anyone can run, crawl through mud, and scale obstacles. We have collated the key facts for each of these popular events.
Where will the next marathon world record be set? This autumn, the London Marathon is aiming for the duel between top stars Eliud Kipchoge and Kenenisa Bekele. However, the Berlin Marathon, notorious for world records, cannot take place as planned.
