Asics starts in 2020 with a new EMEA boss: Carsten Unbehaun, previously CEO of Haglöfs, succeeds Alistair Cameron. It is intended to further stabilize the company in a challenging market. In addition to Unbehaun, a new Vice President will join.
World star Roger Federer is a new shareholder in On Running. The running shoe brand, which is showing the highest growth in its segment and has not yet had any connections to tennis, is expecting a development step.
Eliud Kipchoge is the first person in the world to run a marathon under two hours at the Ineos 1:59 Challenge. ISPO.com takes a closer look at how the Kenyan made history and the role chemical giant Ineos played in this.
Running is mass sport and passion. What runners wear is a matter of attitude - and sometimes a statement. ISPO.com presents running brands beyond the big players and shows how they focus on their unique brand messages.
The distance of over 21 kilometres is booming - not only in Germany, but throughout Europe. ISPO.com takes a closer look at the growing popularity of the half marathon distance and the motivations of the runners.
According to well-known German ultra runner, Anne-Marie Flammersfeld, the industry invests too much in advertising. Conclusion of the Trail Running series on ISPO.com
The sport of trail running is growing, many new brands are pushing into a market that is becoming more differentiated - and still offers potential for sports and outdoor companies.
What are the start-ups that will be shaping the future of sports? We present 5 new wearables that are making advanced-level activity tracking, coaching, and recovery aid available for everyone.
