Outdoor jackets

Die Digitalisierung erreicht auch die Outdoor-Welt
Digitalization is also reaching outdoor enthusiasts. But what digital tools do customers really need? This is what ISPO Open Innovation and Jack Wolfskin want to find out in a survey. All participants receive a reward.

Sports business
The outdoor brand Helly Hansen has new owners.
Helly Hansen changes hands for nearly a billion Canadian dollars. The Canadian Tire Corp secures the sporting goods manufacturer. Canadian Tire sees this as a strategically important step.

CEO of Sympatex Technologies: Rüdiger Fox.
The new owners have been chosen: Members of the Hamburg Otto family take over Symaptex Technologies from Munich. Sympatex continues to work independently, and Unterföhring also remains the company's headquarters.

Equipment inspired by nature for best performance
Newcomer brand BLACKYAK is showing with its collections that optimal function and a city-suitable design are by no means mutually exclusive. The company is focusing on the know-how of the Swiss laboratory “Development never stops” in its technical development.