League of Legends


eSports
How can brands use eSports effectively to promote their brand and products? In his presentation at ISPO Munich Online, Stefan Ponikva, Vice President Brand Experience at BMW, will provide insights into BMW's eSports marketing and show how the BMW brand has become successful in this new target group using the #UnitedInRivalry campaign.






eSports
At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.