At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.
Esports conquers the market. More and more Bundesliga clubs are signing professional gamers and are building up their own team. In Germany, FC Schalke 04 is one of the forerunners among the Bundesliga football clubs. Bayer Leverkusen, VfL Wolfsburg, Werder Bremen and VfB Stuttgart are also in the virtual Bundesliga.
You don't know Tyler "Ninja" Blevins? Then it is about time to get involved with Esports. Because on Facebook, Instagram & Co., the 26-year-old has now even overtaken Cristiano Ronaldo or LeBron James.
Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.
With digitization, the topic of eSports is becoming increasingly important. A new billion-dollar market is emerging worldwide; even the DOSB now has digital sports on its agenda. ISPO Academy Connect is devoting an evening to this topic, asking with an employee of FC Schalke 04 whether the new will replace traditional sports.
“eSports – the sport of the future?” The third ISPO Academy Connect gave a clear answer. Two marketing experts from Lagadère Sports present trends and potential for the target group, facts, figures, and best cases for sponsorship activation that are especially exciting for the sporting goods industry.