At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.

Sports business
Esports conquers the market. More and more Bundesliga clubs are signing professional gamers and are building up their own team. In Germany, FC Schalke 04 is one of the forerunners among the Bundesliga football clubs. Bayer Leverkusen, VfL Wolfsburg, Werder Bremen and VfB Stuttgart are also in the virtual Bundesliga.

Fun and packed venues: Esports is developing into a market worth billions.
Esports is booming among the younger generation, and is growing into a billion-dollar market as part of digitization. ISPO Academy Connect deals with the future of Esports at the Olympics, the entry of big clubs like FC Bayern Munich and Schalke 04, and how Esports is meant to finance a transfer of Neymar.

Besucher des Dreamhacks in Leipzig.
With digitization, the topic of eSports is becoming increasingly important. A new billion-dollar market is emerging worldwide; even the DOSB now has digital sports on its agenda. ISPO Academy Connect is devoting an evening to this topic, asking with an employee of FC Schalke 04 whether the new will replace traditional sports.

Sports business
The eSports industry is growing – and Adidas is now coming on board with one team.
Adidas is expanding its support of eSports: the sports equipment manufacturer is providing jerseys for gaming events to Team Vitality, the French eSports team.