The Formula 1 eSports Series is particularly popular with young Formula 1 fans.
Formula 1 has been running the Formula 1 eSports Series since 2017. In the meantime, eleven million people are watching - and sometimes F1 drivers are also racing. The Corona year 2020 accelerated the growth and revealed the strengths of the virtual racing series.

eSports has long been a billion-dollar market - but what is really important to eSports enthusiasts and eSports consumers? In the survey "eSports - The future of Sports" ISPO Open Innovation has identified connecting points for companies and brands. The complete study is available as a free download.

Sports business
Gaming and eSports have long since arrived in the middle of society in Germany. A representative survey by the digital association Bitkom on gaming behaviour in 2019 confirms this. However, gamers are also critical of their medium: Especially when it comes to the role of women.