eSports has long been a billion-dollar market - but what is really important to eSports enthusiasts and eSports consumers? In the survey "eSports - The future of Sports" ISPO Open Innovation has identified connecting points for companies and brands. The complete study is available as a free download.

Sports business
Gaming and eSports have long since arrived in the middle of society in Germany. A representative survey by the digital association Bitkom on gaming behaviour in 2019 confirms this. However, gamers are also critical of their medium: Especially when it comes to the role of women.

At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.