Laura Dahlmeier is currently the world’s most successful female biathlete. But before the beginning of the World Cup season 2018/19 she hast to take a long break – with fans and sponsors, she’s despite on the track to gold.
Endurance sport and natural experience in one: Cross-country skiing is becoming more and more popular. ISPO.com spoke with leading winter sports brands and looked into the cross-country trend: Just how big is the potential, really?
The winter of 2017/18 exceeded expectations. Winter sports brands are looking optimistically towards the future. However, their long-term strategies vary. Some companies are aligning themselves as year-round brands, while others remain true to their brand essence. Leading brands explain their future strategies on ISPO.com.
Skis and snowboards aren’t just being rented by occasional riders. Frequent riders are also turning more and more to high-end products to rent. What effects is this having on the industry? Brands and retailers report.
In the 70s and 80s, Ingemar Stenmark was the best skier on the planet. His record of 86 World Cup victories still stands today. With the Swedish ski goggle manufacturer Spektrum Stenmark is now presenting a limited "Ingemar Stenmark 86 Edition".