There is hardly any other league where sponsorship can earn more money than in the German Bundesliga. ISPO.com lists all jersey sponsors and all revenues for the clubs 2020/21.
Mercedes-Benz expands its sponsorship of national surfing events. The Stuttgart-based car manufacturer is the new title sponsor of the kite surfing World Cup in Fehmarn.
Be it through Amazon's Alexa, Google Home, or IBM's Watson – artificial intelligence can be found in an ever increasing number of households, but retail is also seeing the benefits.
At the elevator pitch, six start-ups contend for victory with their smart ideas at the premiere of ISPO BRANDNEW Digital, the international start-up competition for digital newcomers.