Branding

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

An expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. 

Mercedes-Benz expands its sponsorship of national surfing events. The Stuttgart-based car manufacturer is the new title sponsor of the kite surfing World Cup in Fehmarn. 

The Munich-based initiative Brands for Good wants to give sustainable sports companies in China a bigger platform.

Be it through Amazon's Alexa, Google Home, or IBM's Watson – artificial intelligence can be found in an ever increasing number of households, but retail is also seeing the benefits.

The world's best slam dunkers took to the basketball court at POLYGON in hall B6 to show off their best slam dunk tricks to the trade fair audience.

Their company has barely reached the tender young age of three months and is already scooping the market: SOLOS wins ISPO BRANDNEW Digital 2017!

At the elevator pitch, six start-ups contend for victory with their smart ideas at the premiere of ISPO BRANDNEW Digital, the international start-up competition for digital newcomers.

For the first time, ISPO will present with its own stand at the world’s largest sports fair.