Branding

The Bundesliga clubs and their sponsors: Despite the Corona pandemic, most partners remain loyal. Only two clubs have new sponsors. Two big earners have been relegated. The promoted clubs are a downsize. We present all clubs, all shirt sponsors and the revenues.

Adidas is on a winning track. This can also be seen in the award for the sporting goods manufacturer’s chief brand officer. The jury’s reasoning.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

An expert reveals the most important megatrends for sports brands and which mistakes sports companies keep making when planning their future. 

Mercedes-Benz expands its sponsorship of national surfing events. The Stuttgart-based car manufacturer is the new title sponsor of the kite surfing World Cup in Fehmarn. 

Screw manufacturer Würth has been present and well-known as a sponsor in winter sports. Head of Marketing Dieter Münch explains why they’ll also be scoring in soccer now, too.

The Swiss national team is equipped by Puma, but eleven players preferred to hold Nike shoes into the camera for a photo.

Nowadays, digital marketing is indispensable for successful sports retailers. When used properly it is much more than an ideal supplement to traditional advertising.

The American sportswear manufacturer, Under Armour, has announced a partnership with Dwayne "The Rock" Johnson. The actor and producer will undertake several tasks at once.