Winter and running sports are booming in China like nowhere else, the smartphone determines everyday life and one day a year China's consumers go completely crazy. Eight facts that put China in a completely new light.
Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.
“The rebel of German bobsledding” is facing a massive challenge in a huge country. Manuel Machata recently became the national bobsled coach in the People’s Republic of China. His task: Build a team and win a medal at the 2022 Winter Olympics in Beijing.
Apparently, Adidas will have record figures from the Chinese market for its last financial year ended on Dec. 31. CEO Herbert Hainer told sueddeutsche.de, that sales there exceeded the 2 billion euro mark – for the first time ever.