Die Preisträger des BCM Awards 2023
Sports Business // 10/09/2023

Gold for ISPO.com strategy

Image credit: CMF
Karsten Lohmeyer

Reward for hard work: ISPO.com has won the most prestigious communications award in the German-speaking world. The BCM Award in Gold honors the online magazine's outstanding strategy.

Best of Content Marketing - that is the name of the award presented annually by an independent jury of experts from the Content Marketing Forum industry association. ISPO.com was one of only three candidates to make it onto the shortlist in the "Strategy" category of what is probably the most prestigious award in the field of marketing and corporate communications. And now the final hurdle has been cleared: Gold goes to ISPO.com.

Standalone online magazine and trade show communication

In their statement, the jury explained why they awarded gold to ISPO.com: "Congratulations on this all-around successful submission! Very coherent and professionally set up strategy with exciting process and impressive KPIs! Creating a target-oriented communication solution for the challenge of a B2B trade show is not easy. Here, an entire publishing house plus award and club was created at once, which could hold its own as an independent business model even without the actual "product" trade show."

Happy about the BCM Award in Gold: Stephan Goldmann, Julia Schmidbauer, Christoph Beaufils (from left)
Happy about the BCM Award in Gold: Stephan Goldmann, Julia Schmidbauer, Christoph Beaufils (from left)

"As an independent magazine with a full journalistic editorial team and 360-degree omnichannel communication via newsletters and social media, ISPO.com reaches hundreds of thousands of users every month," says Christoph Beaufils, Product Owner of ISPO.com. "Our communication strategy combines classic trade show communication, with novel online magazine and independent marketing. The BCM Award recognizes this complex strategy, which pays into our trade shows ISPO Munich and OutDoor by ISPO as well as the ISPO Group's Business Solutions and generates its own profits."

"The competition was tough, but we were always convinced that with ISPO.com's unique strategy we had a more than real chance of winning the Gold Award," says Karsten Lohmeyer, Managing Director of sayang.gmbh. The Content marketing agency provides the editorial staff of ISPO.com.

BCM Award in Gold 2023

Renewed incentive for the ISPO.com editorial team

The BCM Award is not the first prize ISPO.com has received. Already in 2022 the FOX Award, that there is probably no better way to efficiently reach sports professionals and consumers.

"The renewed award for ISPO.com is a wonderful incentive for the editorial team to keep up the good and often exhausting work. After all, as with all good digital strategies, the work never stops," says Dorothea Neu, who recently became recently taken over as editor-in-chief of ISPO.com on the trade show has taken over.

"Receiving the BCM Award in Gold is the result of a great team effort, both at the trade show, sayang.gmbh, and all the other agencies and stakeholders involved in the ISPO Group," adds Karsten Lohmeyer.

Focus on content-driven communication

According to its own statement, the Best of Content Marketing Award is the only award in the communications and marketing industry that consistently focuses on content. It thus honors the "best of the best" in content-driven communication.

Around 200 independent experts decide in 37 categories who has earned first silver and then perhaps gold. The BCM is organized by the Content Marketing Forum (CMF)the association of content marketing experts in the German-speaking world.

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Karsten Lohmeyer
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