How would it be to help develop your favorite toy? Let`s say you´re a cyclist and are given the latest development from a big bike company to test it, give feedback and make suggestions for improvement. Maxime, Isabel and Serena had exactly this opportunity.
The three bike enthusiasts applied to ISPO Open Innovation and were not only allowed to test the off-road Gravel-Bike URS from the Swiss bike manufacturer BMC free of charge, but also allowed to give their impressions as valuable feedback and discuss them with the community.
By involving outdoor enthusiasts directly, BMC hoped for "important insights into the target group, the gravel segment and the new bike".
The bike name URS is an adaption of the English word "unrestricted". Because the bike not only wants to be at home on the gravel tracks of this world, but also shine on mountain bike trails and asphalt. In that respect, it was the perfect coincidence for the three selected testers to also have different cycling backgrounds.