Wearables, logistics, automation and environmental technologies are the themes of the X-Industry exhibition area. The motto here could be "Think outside the box!", because there is already a lot of know-how in other industries that is also helping the sporting goods industry forward. This is where OutDoor by ISPO creates synergies.
What an exciting lecture by Tim Janaway, Senior Vice President at Adidas Outdoor. He tells the story of how plastic waste becomes the product of the Adidas x Parley collection. Of course, there weren't just lectures: At the OutDoor by ISPO, there were possibilities for testing in the River Lake Camp - with lots of fun in the cool water.
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