Eva Doll

What Exhibitors Say About OutDoor by ISPO

Reactions to the First OutDoor by ISPO: "The 100 Percent Right Way"

The first OutDoor by ISPO celebrated its premiere in Munich with a new concept. What did the exhibitors think of Europe's largest outdoor trade fair? collected statements and insights.

Nach vier Tagen OutDoor by ISPO ziehen die Aussteller und Besucher Bilanz.
After four days of OutDoor by ISPO, exhibitors and visitors take stock.

1018 exhibitors, 84 percent of them international and more than 22,000 visitors from around 90 countries - OutDoor by ISPO celebrated a successful premiere in Munich.

The first edition of OutDoor by ISPO presented itself with an open, forward-looking hall concept, exciting theme worlds and 18 focus areas within the halls as well as an extensive supporting program and the top theme of sustainability.

That's what the exhibitors said about OutDoor by ISPO 2019:

Praise for Creative THE BORDERLANDS™ Area

Jan van Leeuwen, GM The North Face EMEA:

"The fair is great - we always have a lot to do. What I really like is the open design of the halls and stands and of course the clearly recognizable sustainable orientation."

Klaus Haas, CEO Maloja:

"I'm a big fan of fairs. The industry needs renewal, which is why it is right to position outdoor more broadly and to think about areas such as beach and bike. A trade fair is the best platform for this. I believe that there could be one big leading trade fair in the world and Munich has the potential."

Roland Auschel, Executive Board Member Adidas

"Just great. This is the 100 percent right way. Especially the BORDERLANDS™ corners are incredibly creative. This is an opportunity for brands to contribute to the trends of the future."

Martin Axelhed, CEO Fjällräven International AB and Executive Vice President Brands Fenix Outdoor AB:
"Outdoor by ISPO was very successful for us: we had inspiring meetings and a fantastic atmosphere at our new booth. For our global brands it is important that the show has become more international. I see the development and the high-quality concept of ISPO in a particularly positive light, to activate end consumers with campaigns around a B2B trade fair and to inspire them for outdoor life and nature - because that's exactly what we stand for".

Michel Gogniat, Sales Director Ternua
"We like being here. High visitor quality, efficient international meetings and more retailers from DACH and France than usual.
The wide centre aisle concept is great, totally "out of the box" and creates more visibility for all exhibitors.
The sustainability area was excellent: Impressive presentations, high quality, more useful, clearly placed.
The X-Industry segment creates even more opportunities for networking and exploiting synergies with other sectors.
It is great that ISPO also provides support in the field of digitisation and shows them ways to deal with this successfully in the future.
We all have to deal with digitalization - it's great that ISPO shows us how this works successfully."

Antje v. Dewitz, Managing Director Vaude:
"The hall design concept in the B5 has been successfully implemented - also with great attention to detail. The wide central aisle worked well - although we are located at the back of the hall, the flow of visitors was good. The supporting programme was also of high quality and we were well integrated.
The media attention for OutDoor by ISPO is high - this is also good for us.
The sustainability theme was beautifully implemented with great subtleties such as the water refill stations in the halls. You can feel that the theme is more than just a trend. The CSR hub is perfectly staged - the promise of the trade fair has clearly been fulfilled.
We still have to evaluate whether the expectations regarding the number of visitors at the stand and their internationality were met."

"OutDoor by ISPO Team Has Done a Great Job"

Lukas Meindl, Management Meindl:

"Our expectations have been fully met. We appreciate the professional working atmosphere to present our products. Good number of visitors and above all high-quality visitors at our stand. Our customers find the quick accessibility of Munich ideal.

The hall concept is also forward-looking: The halls act like a kind of campus - with an optimum mix of meeting point, recreation, information and exhibitors."

Caspar Coppetti, Co-Founder On:

"A fair can be overwhelming with all the exhibitors. The OutDoor by ISPO team has done a great job of curating the best content and displaying it on special areas."

New Trade Fair Concept Has Borne Fruit

Jürgen Siegwart, Managing Director Ortlieb:

"The new trade fair concept has certainly borne first fruit. The central corridors with the contents shown there have been well received from our point of view and have also ensured a rectification. Trade, industry and the trade fair must now draw a conclusion together and then work on further development for the next few years."

Keita Ikeuchi, Executive Officer & Designer AND WANDER:

"We've only ever presented ourselves at fashion fairs and we think it's great to be able to introduce ourselves to retailers with an outdoor focus. Of course, not everyone understands what we do, but there are also dealers who already know us and are looking forward to meeting us here."

More Space, More Visibility

Matthias Zaggl, Global Business Leader Footwear Sports:

"The first OutDoor by ISPO was a great success. The hall concept with its wide central aisles makes orientation easy, creates a clear overview and a great working atmosphere. Important segment-specific outdoor topics as well as cross-sector topics that used to almost suffocate in the jungle of trade fairs now have the necessary space and visibility. There is a great flow of visitors and energy in the halls - you want to dive into the inviting halls. Just what the industry needs."

Markus Keckeisen, President Blackroll AG:

"We were particularly pleased with the lively attendance at our workshops and the cooperation of all exhibitors.

The quality of the visitors was convincing and for us it was also a success due to the discussions with customers and partners.

Since the planet earth is close to our hearts, we have been committed to 100% recyclable products right from the start and pay attention to climate-neutral production. We are therefore very pleased with the successful presentation of the topic of sustainability in all its facets. Here we were able to successfully exchange ideas and take new ideas with us, which we will continue to implement in the future."

Bernd Lesch, Director of Sales Pexco:

"We know Munich as a location for media - especially in the sports industry. This can also be seen in the Messe München, which is convincing in terms of media visits and discussions. The internationality of the visitors is also striking, which is particularly important for us as a young company on the market. With OutDoor by ISPO, Messe München definitely has the opportunity to become a constant for the bike industry in the future."

Nicole Espey, CEO BSI:

"The first OutDoor by ISPO presents itself with a great open format - a very appealing effect with space and room for development. The extended outdoor concept offers many possibilities: a strong platform for the industry to go new, promising ways. I am looking forward to the OutDoor by ISPO 2020."

Christoph Frauendorfer, Founder My Esel:

"The name says it all at the Basecamp of Inspiration: You could find high-quality inspiration, space for free exchange and super contacts here - we feel at home. The quality and the output of the conversations are very good."

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Eva Doll