ISPO Brandnew | Selection Urban Outdoor | Använda
In Använda’s crowdfunding campaign, more than 10,000 donors pledged their support for the Swedish company’s bags bearing the distinctive name “A Great F*cking Bag”. ISPO Brandnew was also won over by the Stockholm-based urban companion’s features. Använda, the start-up who created the bag, did not reinvent the wheel. But they did design very good backpacks for everyday use. And they have some truly impressive aspects: very roomy, comfortable to wear, many design variations, hidden pockets, a removable rain cover, high-quality YKK zippers and a USB connection for your power bank.
Foundation: Sweden, 2018