ISPO Brandnew | Winner Future Mobility | COWBOY
With its Model 2019, COWBOY is pushing the concept of the connected bicycle even further. This is truly the e-bike for the city, designed with great attention to detail to get you from A to B quickly and comfortably. Not only that, but all of the functions of the bike are controlled and monitored by an app; everything from theft protection to the integrated lights. The connected smartphone provides information about the battery status and helps with navigation via Bluetooth. Remote diagnosis also points out when maintenance work is due on the bicycle. The ISPO Brandnew judges were impressed by the overall package of electric mobility, connectivity and top-quality bicycle design, wich helped COWBOY to win the title in the Future Mobility category.
Foundation: Belgium, 2018
"The Cowboy shows that there is still new ground to break when it comes to bicycles. This urban bike was designed from the ground up. The digital technology and classic bicycle functions are seamlessly integrated, with the most important functions controlled via an app. The bike is a design statement that stands out from the crowd in a sea of boring city bikes."
Reinhard Pascher, Creative Director at Pascher+Heinz
The Belgian company COWBOY wants to offer quality design at an attractive price. They deliver e-bikes directly to the end customers, either by post or via one of the more than 20 local branches.
COWBOY founders Adrien Roose, Karim Slaoui and Tanguy Goretti have many years of experience in a wide variety of companies and start-ups. Since 2016, they have been working together to shape the future of urban mobility.