Sustainability Achievement | NORDEN X BLACKSUN ANJA PARKA | Parka
This committed brand nudges its customers to a more sustainable lifestyle through the product itself. The little bag and the included bottle communicate their intention directly to the consumer. The idea of a circular design with recycled materials is transferred into a versatile, urban and stylish jacket.
"Honestly: We didn't send Anja Parka to the ISPO Award to win, that wasn't my point at all. I know how well staffed the jury is. I simply wanted the right people to see my product and to get involved with it. I wanted attention among the professionals. Now, of course, I am all the more pleased that the Sustainability Jury has recognized the concept behind Anja. The Sustainability Award means a lot to me - I was at ISPO for other companies for many years. To start here at my first ISPO appearance with my own brand with an ISPO Award - that feels great.“
Mayer Vafi, CEO NORDEN