<p>Thorsten Muehl/The Walt Disney Company Germany, Switzerland &amp; Austria: Business Studies at University of Applied Sciences in Mainz and a Master’s Degree in International Business and Marketing from South Bank University, London. Thorsten held various posi-tions up to Account Director at the McCann Worldgroup, focusing on digital Marketing for automotive clients. Thorsten joined The Walt Disney Company GSA in 2012 and is current-ly responsible aligning owned / earned / bought tactics and migrating traditional marketing models to an audience centric approach. Also, managing relationships with leading digital marketing and technology companies to ensure that digital is at the core of all marketing activities within the organization.</p>